FMCG Market Overview (Georgia) / " Time to Invest" with Mariam Koyava!
In Georgia, consumers spend approximately one-third of their disposable income on food and non-alcoholic beverages. This figure has been steadily increasing over the past five years, rising from 30.09% in 2017 to 33.39% in 2023.
According to statistics, the sector's turnover in 2023 reached 20.4 billion GEL, with a CAGR of 17.8% between 2019 and 2023. Additionally, TBC Capital's calculations indicate that the share of the organized market is growing in Georgia as well, increasing from 17% in 2016 to 36% in 2023. Their forecast suggests that by 2025, the organized market share will reach 45%.
According to TBC Capital's FMCG sector overview, Nikora is the market leader in sales volume, followed by Ori Nabiji, Carrefour, and Spar.
The FMCG market is represented by several large players and is characterized by intense competition. However, in recent years, no significant shifts have occurred in market distribution. In 2024, however, several major market players merged, including Daily, Magniti, Spar, Gvirila, and Ioli, forming a single group. There are expectations—and BMG has insights—that market consolidation will continue.
According to the Georgian Competition and Consumer Agency (GCCA), in 2023, nearly 12,000 companies operated in the FMCG retail sector nationwide. One-third of the market is concentrated in Tbilisi, where competition is particularly fierce. However, the share of the organized market remains relatively low in other regions of the country, indicating significant growth potential.