Wine Industry – Business 360° with Mariam Koyava
In this episode, we continued our discussion on Georgia’s wine sector, analyzing the dynamics of bottled wine exports. We explored how the share of exported local different wine types is shifting in line with global trends, identified Georgia’s key export markets, and discussed strategies for diversification.
Key discussion points:
- Red wine consumption is gradually being replaced by White and Rosé wines
- Demand for higher-quality wines is rising, compared to table wines
- Promising potential export markets
From 2020 to 2024, 97% of wine exported from Georgia was bottled wine. The majority of it was red: in 2024, 71.3% of exported wine was red. The share of white wine was 26.6%. Notably, over the past five years (2020–2024), exports of all types of bottled wine (red, white, rosé, amber) have been growing. However, red wine exports have grown at the slowest pace – with a CAGR of 4.8%. During the same period, white wine exports grew at a CAGR of 8.4%, rosé at 19.1%, and amber at 15.6%. This indicates that Georgia is following the global trend – red wine is gradually being replaced by white and rosé wines.
The vast majority of Georgian bottled wine is sold in Russia. In 2024, Russia accounted for 66.8% of the export value. Poland ranks second with a 6% share, followed by Ukraine with 4.4%.
It is noteworthy that Russia's share in Georgia’s local bottled wine exports is increasing. In 2019, it accounted for 61%. By comparison, the European Union accounted for 12% of local bottled wine exports in 2024, up from 9% in 2019.