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Export Potential Analysis & Market Research

Export Potential Analysis & Market Research

What we offer

Export potential assessment service comprehensively analyzes a company's readiness and opportunities for international expansion. Through thorough research and data analysis, we evaluate various factors such as export product portfolio, market demand, competition, regulatory environments, and logistical considerations. By identifying promising markets and pinpointing potential challenges, we equip businesses with valuable insights to make informed decisions regarding their export strategies. The market research service evaluates the potential of products to succeed in international markets. It involves comprehensive research and analysis to identify promising markets, understand competitive landscapes, and measure the demand. By examining trade data, market trends, and regulatory environments, the service helps businesses develop informed export strategies, optimize market entry plans, and maximize global growth opportunities. The service includes the analysis of all export-related aspects, including logistics, labeling and packaging, research on promotional activities, identification of potential clients, and more. See the detailed description below: 

 

  • Export Readiness Assessment 
    • Evaluation of Export Marketing Budget by Target Markets
    • Evaluation of Export-oriented Personnel 
    • Analysis and Evaluation of Production Capacity and Standards 
  • Export Product Assessment 
    • Product Export Potential Analysis (Product Compliance Checks per Target Market) 
    • Defining Product Competitive Advantages
    • Formation of Optimal Selling Prices (EXW, FCA, FOB) 
    • Defining the Optimal Minimum Order Quantities (MOQ)
    • Product Labelling and Packaging Analysis (For Technical and Marketing Purposes) 
    •  Assessment and Analysis of Brand and Export Marketing Materials
  • Logistics Chain Analysis 
    • Defining Transportation Advantages by Export Regions
    • Defining Tax/Customs Benefits
    • Trade Barrier Analysis 
    • Logistics Instructions (Transportation, Packaging for Transport, Storage/Warehousing)
  • Identified Target Export Market Research
    • Estimation of the Total Industry Volume (Demand) in the Target Market
    • Competition Analysis
    • Selling Price Analysis 
    • Assessment of Sales Channels and Formulation of Optimal Strategy
    • Analysis of Consumer Behavior in the Target Market (Cultural, Social, and Ethnic Characteristics) and Segmentation
  • Potential Client Identification in Selected Target Markets 
    • Identification of Potential Buyers in Target Markets: 10-15
    • Product Portfolio Analysis of the Selected Buyers 
    • Imported Product Portfolio Analysis of the Selected Buyers
    • Identification of Key Decision-Making Personnel
    • Identification of Contact Details 
    • Relevant Trade Fairs List
    • Identification of Co-Financing Programs and Recommendations 
  • Identification of International Trade Fairs 
    • Relevant Trade Fairs List
    • Identification of Co-Financing Programs and Recommendations 

 

  • 3 target export markets (countries) will be selected within the scope of service provision
  • Duration of service: 8 weeks
  • Information to be provided to the customer: Export potential market research document in PDF format with relevant findings and recommendations
Giorgi Gudabandze

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