The service represents the next stage of export potential assessment and market research. An export strategy and action plan help businesses allocate resources efficiently by prioritizing markets, setting realistic goals, differentiating themselves from competitors, effectively positioning their products or services in international markets, and outlining the necessary steps to achieve them. Export Strategy & Action Plan service provides businesses with a tailored roadmap for entering and succeeding in global markets. We develop a comprehensive strategy that outlines export goals, target markets, and competitive positioning. The action plan includes detailed steps for market entry, resource allocation, marketing strategy, and risk management, ensuring businesses are fully prepared for global expansion. 

• Export strategy - The service involves crafting a strategy based on the opportunities revealed through market research, which will be customized to align with the export markets, segments, and sales channels identified during the research process.
• Action plan - a plan for a predetermined period (preferably covering the next 1-3 years):
  • Marketing Action Plan and Schedule - Attracting New Customers and Retaining Existing Ones: Branding, Positioning, Pricing Strategy, Advertising, Digital Marketing, and Sales Promotion Initiatives. 
  • Communication strategy.
  • Production and Supply Chain Management Strategy.
  • E-commerce strategy.
  • After-sales Activities Strategy.
• Forming the Budget Required to Execute the Action Plan

• Duration of service: 3 months
• Information to be provided to the customer: 
• A technical PDF document outlining the export strategy, comprising an action plan for a predetermined period, complete with a comprehensive schedule and estimated budget.