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Giorgi Gudabandze

Starting in May 2024, SavvY has been providing export consulting services to Maisi, a natural juices manufacturer in Georgia. These services focus on expanding Maisi's export presence in developed markets and encompass a range of activities, including ongoing market research on new product offerings, packaging, and innovations. Additionally, SavvY is responsible for identifying and engaging with potential buyers and preparing logistical data &amp; calculations. preparing for promotional events in target export markets, and representing Maisi at international trade shows. The service also involves negotiating key terms such as pricing and delivery conditions with prospective buyers.Currently, several active negotiations are underway regarding product exports, with the first export shipment to Israel having been sent in December 2024 to a highly reputable beverage importer. In collaboration with Maisi's management, SavvY helped develop a private label for this buyer. Furthermore, SavvY provides an annual export marketing strategy for Maisi, which includes identifying relevant trade shows and marketing events, as well as preparing for and participating in these events. This strategic approach is crucial for creating a clear action plan, allocating the necessary budget, and aligning export activities with the company's overall capacities and vision.Overall, the floating export management service encompasses all export-related operational activities, which are efficiently managed and executed by the SavvY Team.The project is currently underway, with the primary objective of developing and executing a comprehensive export market strategy for Maisi. This strategy outlines a detailed roadmap for enhancing Maisi's international presence, with particular emphasis on its export initiatives for 2025.&nbsp;&nbsp;

Georgia

LLC Maisi 2020

Maisi Juice

Floating Export Management 

Floating Export Management for Maisi Juice Company

&nbsp;SavvY Consulting, in strategic partnership with ExpoGeorgia, successfully spearheaded the first-ever international transport and logistics trade show in Georgia—a landmark 2-day event that redefined the regional logistics landscape. Designed as a comprehensive industry platform, the trade show brought together 50 prominent companies from both local and international markets, representing a wide array of subsectors: land, air, sea, and railway transportation; cargo terminals and ports; packaging solutions; warehousing services; cargo insurance providers; and integrated logistics service companies.Complementing the trade exhibition was a high-level 2-day business forum, which served as a critical dialogue platform uniting private sector leaders, government authorities, and international development stakeholders. The forum addressed key trends and challenges shaping the logistics sector in Georgia and beyond, covering themes such as sectoral research insights, foreign direct investment potential, financing mechanisms, and infrastructure development. The forum also featured expert-led panel discussions focused on strategic topics such as Georgia’s role in the Middle Corridor, multimodal transport systems, digital logistics innovations, and Third-Party Logistics (3PL) services.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.58%;"><col style="width:72.42%;"></colgroup><tbody><tr><td><h1>How We Helped</h1></td><td>SavvY Consulting played a central role in conceptualizing, designing, and executing the entire event, ensuring every aspect aligned with global standards and local relevance. From stakeholder engagement to content curation, SavvY led the planning and operational process in close collaboration with ExpoGeorgia.As part of the preparation phase, SavvY developed a comprehensive database of potential exhibitors and strategic participants, which became the foundation for targeted outreach and high-quality stakeholder engagement. This data-driven approach ensured that the event attracted a diverse and relevant mix of companies from across the transport and logistics value chain.We conducted focused outreach campaigns to engage logistics service consumers, industry leaders, public agencies, and regional stakeholders. Our team curated the full agenda for the forum, including speaker and moderator selection, panel structuring, and presentation development. We facilitated cross-sector participation to ensure that the event delivered value to both service providers and potential clients.On-site, SavvY conducted real-time satisfaction surveys and feedback sessions with exhibitors and attendees, collecting high-quality data to assess the event's effectiveness and guide future improvements. Participation certificates were issued to all attendees, reinforcing the event’s professional standard.</td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.74%;"><col style="width:72.26%;"></colgroup><tbody><tr><td><h1>Impact and Potential</h1></td><td>This initiative marked a transformational moment for Georgia’s logistics and transport sectors, placing the country firmly on the map as a regional logistics hub. Feedback from participants revealed an overwhelmingly positive experience, with high satisfaction scores across both the trade show and forum components.The event successfully demonstrated Georgia’s readiness to attract international logistics investments and play a pivotal role in the Middle Corridor—a strategic route connecting Central Asia to Europe. It fostered new B2B partnerships, generated tangible commercial leads, and sparked interest from multinational service providers.Building on this momentum, SavvY and ExpoGeorgia are committed to scaling the event into an annual international flagship gathering, expanding its scope across the Middle Corridor countries. The vision is to transform the platform into a pan-regional logistics and connectivity forum, fueling sustainable growth, innovation, and cross-border collaboration.This event marked a first-of-its-kind initiative in Georgia, setting a new standard for logistics sector engagement and multi-stakeholder collaboration in the region. Despite the absence of precedent for such an event in the region, SavvY and ExpoGeorgia navigated logistical and coordination challenges through meticulous planning and agile execution, ensuring seamless implementation.This initiative is part of SavvY's broader mission to position Georgia as a strategic logistics gateway between Asia and Europe, through consistent thought leadership and platform-building.&nbsp;</td></tr></tbody></table></figure>&nbsp;

Expo Georgia

Logistics Expo 

Export Strategy & Action Plan 

Ecosystem Development

Georgia’s First International Transport & Logistics Trade Show

SavvY Consulting, in partnership with the Rural SMEs Development Project (RSMEDP) funded by the Swiss Agency for Development and Cooperation (SDC), has initiated the implementation of “Facilitation Support to Advance the Producer–Buyer Relationship System in Georgia.” The initiative aims to strengthen agricultural value chains by facillitating sustainable and transparent linkages between smallholder farmers and agri-food manufacturers. It promotes the adoption of equitable contract farming models that ensure mutual benefits, supply chain stability, and shared value creation. Through this project, SavvY seeks to contribute to a more resilient rural economy by aligning private sector interests with inclusive agricultural development and modern sourcing practices.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:25.95%;"><col style="width:74.05%;"></colgroup><tbody><tr><td><h1>How We Helped</h1></td><td>SavvY Consulting led a broad engagement and analytical process designed to understand the dynamics of raw material sourcing and the feasibility of structured producer–buyer models. The team conducted extensive interviews with 25 manufacturing companies across five key processing sectors&nbsp;- fruits and vegetables, nuts and dried fruits, herbs and spices, tea, and honey&nbsp;- to identify constraints, opportunities, and readiness for contract farming. Using a structured assessment framework approved by the donor, SavvY mapped existing procurement systems, analyzed barriers to formal cooperation, and evaluated firms’ interest in co-developing structured sourcing models. The project also facilitated targeted consultations with shortlisted enterprises to refine their business concepts, align them with project objectives, and explore practical ways to integrate smallholder farmers. By maintaining a participatory, iterative process, SavvY ensured that each proposed collaboration model was realistic, scalable, and grounded in sector realities. Complementary interviews with farmers provided an essential perspective on market stability and sales security, confirming strong interest in long-term buyer partnerships. The alignment of both farmer and manufacturer priorities laid the foundation for designing viable contract farming interventions tailored to the Georgian context.</td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:25.83%;"><col style="width:74.17%;"></colgroup><tbody><tr><td><h1>Impact and Potential</h1></td><td>The project generated a comprehensive, evidence-based overview of Georgia’s contract farming landscape, uncovering both structural gaps and strategic entry points. It identified specific manufacturers ready to pioneer structured producer-buyer partnerships and established a framework for developing sector-driven cooperation models. Findings revealed a growing awareness and willingness among agri-food processors to transition from informal procurement to more predictable, partnership-based systems. At the same time, the analysis highlighted systemic challenges&nbsp;- including low farmer capacity, weak infrastructure, and limited trust&nbsp;- that need to be addressed to unlock large-scale adoption. By bridging insights from both sides of the value chain, SavvY’s intervention set the stage for future co-creation of business models that improve raw material quality, reduce procurement risks, and enhance market access for smallholders. The initiative’s long-term potential lies in its capacity to catalyze a cultural shift toward cooperative sourcing, encourage private investment in rural supply chains, and ultimately strengthen the competitiveness and sustainability of Georgia’s agri-food sector.</td></tr></tbody></table></figure>

Swisscontact

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Export Potential Analysis & Market Research

Facilitation support to advance the producer-buyer relationship system in Georgia 

News

<img src="/uploads/EUROUZ_369eb1a604.jpg" alt="EUROUZ.jpg">SavvY Strengthens Its Strategic Presence in UzbekistanWe are pleased to announce that SavvY has officially joined EUROUZ - the Europe-Uzbekistan Association for Economic Cooperation - which serves as Europe’s Chamber of Commerce for Uzbekistan.EUROUZ plays a pivotal role in facilitating dialogue and partnership between European and Uzbek businesses, investors, and policy institutions. It provides a platform for knowledge sharing, policy advocacy, and the promotion of trade and investment across various sectors.Through this network, SavvY gains access to an international community of European chambers and business associations, supporting collaboration, market development, and investment initiatives on a global scale.&nbsp;

EUROUZ.jpg

SavvY joins EuroUz – Europe’s Chamber of Commerce for Uzbekistan

&nbsp;<img src="/uploads/54869489108_7fe79c774f_o_9f94e2dad2.jpg" alt="ITIF 2025">&nbsp; SavvY took part in the International Trade and Investment Forum (ITIF 2025) held in Armenia from October 16–18.- The forum gathered international delegates and representatives from various business sectors seeking to expand their trade and investment activities globally.- During the visit, SavvY actively participated in the business forum, B2B matchmaking sessions, and on-site visits to several local manufacturing facilities.- The purpose of the participation was to enhance SavvY’s regional and international presence, foster new partnerships, and explore cooperation opportunities that contribute to sustainable business&nbsp;growth.

ITIF 2025

SavvY at ITIF 2025

<img src="/uploads/Sales_Association_f1f6d0afc0.jpg" alt="Sales Association">Last week, SavvY attended the business forum “Georgia – Uzbekistan: The Silk Road”, organized by the Sales Association.- The event brought together Georgian companies interested in exploring opportunities in the Uzbek market and showcasing their products and services.- SavvY had the opportunity to interact with many of these companies, exchange ideas, and share insights on market entry and business development&nbsp;in&nbsp;Uzbekistan.

Sales Association

SavvY at the Georgia-Uzbekistan Business Forum

<img src="/uploads/ICTWEEK_Uzbekistan_d2def93104.jpg" alt="ICTWEEK Uzbekistan">&nbsp;SavvY’s representative attended the ICTWEEK Uzbekistan 2025, which gathered representatives of the public and private sectors, international investors, and technology companies to explore the country’s rapidly evolving digital landscape.- The program included major events such as the Startup &amp; Venture Summit, the Offshore Outsourcing Conference, the Web Summit Spotlight, and many more - each showcasing Uzbekistan’s growing role in innovation, venture development, and IT exports.- The event offered an excellent opportunity to learn more about the latest developments in the sector and exchange insights with industry professionals.

ICTWEEK Uzbekistan

ICTWEEK Uzbekistan 2025

Insights

<img src="/uploads/Whats_App_Image_2025_10_02_at_11_59_47_0a30e5e9df.webp" alt="Financial Management Q&amp;A: Key Business Concepts">&nbsp;Financial Management Q&amp;A: Key Concepts Every Business Should KnowEvery day, executives make decisions that affect a company’s future. Behind these choices is financial management, the practice of using money wisely to stay stable, manage risks and support growth. It links working capital, financial reporting and financial asset management, giving leaders a clear view of the company’s health. In this Q&amp;A, we explore the key concepts executives use to make smarter financial decisions.What is financial management and why is it important for businesses?<a href="https://wesavvy.co.uk/services/financial-management">Financial management</a> is the strategic process of handling a company’s finances to achieve its goals. It includes budgeting, forecasting, monitoring cash flow and making smart investment decisions. By applying smart money concepts, businesses can maximize resources and minimize waste. Proper financial management also builds trust with investors, improves operational efficiency and reduces financial uncertainty. In today’s competitive market, businesses that invest in strong financial management systems are better positioned to adapt, innovate and succeed.What is working capital and why does it matter?<a href="https://wesavvy.co.uk/media/what-is-working-capital">Working capital</a> represents the difference between a company’s current assets and current liabilities. In simple terms, it shows how much liquidity a business has to cover&nbsp; immediate debts. Understanding the working capital meaning is crucial for businesses, as it shows their ability to meet short-term obligations and maintain effective operations.&nbsp;Positive working capital means a business can pay bills, manage daily operations and invest in growth. Negative working capital, on the other hand, signals potential liquidity challenges.&nbsp;How does financial reporting support better decision-making?<a href="https://wesavvy.co.uk/services/financial-reporting">Financial reporting&nbsp;</a>provides accurate data about a company’s revenues, expenses, assets and liabilities. This information helps leaders analyze performance, trends and evaluate profitability. Transparent reporting builds confidence among stakeholders and investors, as they can see the real picture of the business. It also supports regulatory compliance and reduces the risk of errors or fraud. From a management perspective, financial reporting enables better decision-making by highlighting which areas of the business are thriving and which need improvement. In short, it transforms raw financial data into actionable insights.What role does a finance manager play in financial management?A finance manager is central to a company’s financial management strategy. They oversee budgeting, forecasting and investment planning, while also ensuring compliance with financial regulations. Finance managers monitor cash flow, assess risks and recommend ways to improve efficiency. Their role also involves evaluating new opportunities and ensuring that resources are allocated wisely. By applying smart money concepts, finance managers help businesses avoid unnecessary costs while boosting profitability. They act as a bridge between leadership and operations, translating financial data into clear strategies that drive growth and stability.What are smart money concepts in financial management?Smart money concepts refer to strategies that optimize financial decisions and reduce waste. For businesses, this could mean cutting unnecessary expenses, reinvesting profits wisely and managing debt responsibly. It also involves diversifying investments and ensuring that capital is used where it generates the most value. In financial management, smart money concepts can help companies maintain healthy working capital, improve cash flow and prepare for unexpected challenges. By applying these principles consistently, organizations can strengthen resilience, support growth and create long-term financial stability.How can companies strengthen their financial risk management?Financial risk management focuses on identifying, assessing and minimizing risks that could harm a company’s financial stability. These risks may include market fluctuations, credit defaults, currency changes or operational disruptions. Companies can strengthen their financial risk management by diversifying revenue sources, maintaining cash reserves and using insurance where appropriate. Strong internal controls and regular financial audits also reduce exposure to fraud or mismanagement. Additionally, scenario planning and forecasting allow businesses to prepare for uncertainties. Effective financial management ensures that risks are not just minimized but also turned into opportunities for smarter decision-making.What is financial asset management and how does it benefit businesses?Financial asset management involves strategically overseeing a company’s investments, such as stocks, bonds, real estate or other financial instruments. The goal is to maximize returns while managing risk effectively. For businesses, asset management ensures that financial resources are allocated where they can generate sustainable value. It also helps maintain liquidity and supports long-term planning. By aligning investment strategies with overall business objectives, companies can balance growth with security. A strong financial asset management approach is part of broader financial management, giving businesses the ability to expand, innovate and protect their future.How does financial management impact business growth?Financial management directly influences a company’s ability to expand and scale. By maintaining balanced working capital, businesses can fund new projects, hire talent and explore market opportunities without putting financial stability at risk. Effective budgeting and financial reporting help management evaluate which growth strategies are sustainable and which may carry too much risk. Strong financial management also ensures that external funding, whether through investors or loans, is used strategically.&nbsp;Why is cash flow management a key part of financial management?Cash flow management is one of the most critical elements of financial management because it ensures a company has enough liquidity to meet obligations. Even profitable businesses can struggle if cash inflows and outflows are not balanced. Monitoring cash flow helps leaders anticipate shortages, avoid unnecessary borrowing and seize opportunities for reinvestment. When aligned with smart money concepts, cash flow management allows businesses to stabilize operations while funding innovation.How does technology improve financial management today?Modern tools and digital platforms have transformed financial management. Automated financial reporting, data analytics and AI-driven forecasting make it easier to understand business performance in real time. Technology also supports stronger financial risk management by predicting market changes and alerting managers to potential threats. For financial asset management, digital solutions allow businesses to track investments with greater precision. Overall, technology makes financial management more efficient, accurate and strategic, supporting companies to compete in fast-changing markets.

Financial Management Q&A: Key Business Concepts

Hey, I'm Giorgi Gudabandze and I'm gonna help you

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