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Giorgi Gudabandze

Starting in May 2024, SavvY has been providing export consulting services to Maisi, a natural juices manufacturer in Georgia. These services focus on expanding Maisi's export presence in developed markets and encompass a range of activities, including ongoing market research on new product offerings, packaging, and innovations. Additionally, SavvY is responsible for identifying and engaging with potential buyers and preparing logistical data &amp; calculations. preparing for promotional events in target export markets, and representing Maisi at international trade shows. The service also involves negotiating key terms such as pricing and delivery conditions with prospective buyers.Currently, several active negotiations are underway regarding product exports, with the first export shipment to Israel having been sent in December 2024 to a highly reputable beverage importer. In collaboration with Maisi's management, SavvY helped develop a private label for this buyer. Furthermore, SavvY provides an annual export marketing strategy for Maisi, which includes identifying relevant trade shows and marketing events, as well as preparing for and participating in these events. This strategic approach is crucial for creating a clear action plan, allocating the necessary budget, and aligning export activities with the company's overall capacities and vision.Overall, the floating export management service encompasses all export-related operational activities, which are efficiently managed and executed by the SavvY Team.The project is currently underway, with the primary objective of developing and executing a comprehensive export market strategy for Maisi. This strategy outlines a detailed roadmap for enhancing Maisi's international presence, with particular emphasis on its export initiatives for 2025.&nbsp;&nbsp;

LLC Maisi 2020

Maisi Juice

Floating Export Management 

Floating Export Management for Maisi Juice Company

Insights

<img src="/uploads/How_Floating_Export_Management_Can_Boost_Your_International_Sales_15301465e4.jpg" alt="How Floating Export Management Can Boost Your International Sales.jpg">&nbsp;Many companies aim to sell their products globally. Expanding into international markets enables businesses to accelerate growth, diversify their customer base, and enhance overall profitability.. However, while the idea of exporting sounds exciting, the reality is often much more complex.Navigating the multitude of international regulations, documentation requirements, and procedural complexities can be both confusing and risky. Even a minor error may result in shipment delays, customs complications, or the loss of valuable business opportunities. For small and medium-sized enterprises, managing these challenges independently can be particularly daunting and burdensome.To address these challenges, many companies opt for a Floating&nbsp;<a href="https://wesavvy.co.uk/services/floating-export-management">Export Management</a> model, entrusting external experts with the comprehensive oversight of their export operations. This strategic collaboration enhances efficiency by minimizing errors, conserving valuable time, and enabling the company to concentrate on its core competencies.Gaining a clear understanding of Floating Export Management - its purpose, operational mechanisms, strategic importance, and how it supports business success in international markets - highlights why this approach is increasingly favored by companies seeking to expand globally.What is Floating Export Management?Floating Export Management is a special service where a company gives its export tasks to an external team of experts. This team becomes the company’s export department and manages all aspects of international trade.This eliminates the need for the company to establish its export team, recruit additional personnel, or acquire in-depth knowledge of international regulations. Experienced and well-trained experts are already in place, fully equipped to manage the entire export process on the company’s behalf.Here’s what Floating Export Management typically includes:<ul><li>Negotiating with potential buyers and closing deals.</li><li>Preparing all necessary export documentation—including invoices, certificates, and related paperwork—to ensure compliance and prevent any potential issues or delays during the export process.</li><li>Managing export logistics by selecting the most suitable shipping methods, ensuring secure and compliant packaging, and coordinating the timely delivery of products to their destination.</li><li>Enhancing production processes to ensure products align with international quality standards and market expectations.</li><li>Developing and executing export marketing initiatives, including participation in international trade fairs and the organization of meetings with prospective partners.</li><li>Delivering regular progress reports to the company, highlighting key outcomes, performance metrics, and areas of improvement.</li></ul>This type of support enables companies to enter foreign markets more effectively while significantly reducing associated business risks.Why is an Export Strategy &amp; Action Plan so important?Before a company begins exporting, it must develop a clear and well-structured plan, known as an&nbsp;<a href="https://wesavvy.co.uk/services/export-strategy-and-action-plan">Export Strategy and Action Plan</a>. This is a critical step, as it enables the company to:<ul><li>Set clear goals&nbsp;</li><li>Identify relevant target markets</li><li>Understand the steps to follow&nbsp;</li><li>Analyze the competitive landscape and gain a clear understanding of local customer expectations, preferences, and purchasing behavior.</li></ul>At the initial stage, the Floating Export Management team conducts an in-depth assessment to determine the company’s export readiness. This includes evaluating the products, production processes, and internal capabilities. The team also supports export-oriented product development by helping the company adapt packaging, labeling, and regulatory compliance to meet the specific requirements of each target market.The Export Strategy and Action Plan serves as an ongoing reference tool. Even after export activities have commenced, the company can use the plan to monitor progress, evaluate outcomes, and make informed adjustments as needed.Understanding Export Logistics ManagementExporting also demands that products are delivered to customers safely, efficiently, and on schedule, making export logistics management a critical component of the process.Export logistics management includes:&nbsp;<ul><li>Selecting the most suitable mode of transportation based on cost-efficiency, destination, and product characteristics</li><li>Preparing all necessary documentation required for international shipping and customs clearance</li><li>Coordinating delivery terms with buyers, including Incoterms and shipping responsibilities Organizing protective packaging to safeguard products during long-distance transit</li><li>Ensuring timely arrival and product integrity, so goods reach their destination in optimal condition and on schedule</li></ul>When companies attempt to manage logistics independently, they often risk encountering delays, increased costs, or product damage. In contrast, when a professional logistics team oversees the process, it can optimize shipping routes, minimize expenses, and ensure full compliance with international regulations. This expert management significantly enhances efficiency and reliability throughout the export process.&nbsp;Identification and Negotiations with Potential Buyers and Export Marketing ActivitiesAs previously mentioned, Floating Export Management also encompasses&nbsp;negotiation and marketing activities that are essential for driving international business growth. To succeed in foreign markets, companies must secure the right partners - whether buyers, distributors, or agents.The Floating Export Management team supports this process by:<ul><li>Identifying high-potential buyers and business opportunities in target markets</li><li>Managing price negotiations and contractual agreements to ensure fair and sustainable terms</li><li>Establishing and nurturing long-term partnerships, built on trust, transparency, and mutual benefit</li></ul>The Floating Export Management team can conduct targeted market research to identify companies in a specific country that are actively seeking new products or suppliers. They then facilitate introductions, creating valuable business connections.Once these connections are established, the next crucial step is to raise product awareness and generate interest - this is where export marketing activities become essential. These activities include:<ul><li>Participating in international trade shows to engage directly with potential buyers</li><li>Organizing networking events to build relationships with distributors and other key stakeholders</li><li>Developing tailored marketing materials that resonate with the local audience and reflect market-specific expectations</li></ul>By combining strategic negotiation with effective marketing efforts, companies can unlock new opportunities, enhance their presence in international markets, and drive growth in global sales.How Floating Export Management Helps Companies GrowIn summary, Floating Export Management offers businesses a strategic and adaptable pathway to expand into international markets. Rather than navigating the complexities of exporting alone, companies benefit from partnering with a team of seasoned professionals who expertly manage every stage of the export journey.From developing a robust Export Strategy &amp; Action Plan to overseeing logistics, conducting negotiations, and supporting product adaptation for export, the Floating Export Management team delivers a comprehensive, end-to-end solution.This approach results in:<ul><li>Reduced risk</li><li>More informed decision-making</li><li>Accelerated business growth</li><li>Stronger, long-term international partnerships &nbsp;</li></ul>Even small and medium-sized enterprises can compete globally, without the need for large budgets or in-house export departments. Additionally, this model offers valuable flexibility, allowing companies to test one market, assess performance, and scale gradually to others, all while minimizing financial exposure.Your Road to International MarketsIf your company is prepared to enter new international markets but is uncertain about how to begin, Floating Export Management could be the ideal solution. With experienced partners guiding you, achieving success abroad becomes far more attainable.By outsourcing your export operations to a trusted Floating Export Management service such as SavvY, a specialized&nbsp;<a href="https://wesavvy.co.uk/">business consulting firm</a>, you can concentrate on your core business activities while experts navigate the complexities and ever-changing landscape of international trade.Don’t let the challenges of exporting impede your growth - choose the smart, strategic path with Floating Export Management from SavvY and unlock your company’s full global potential.

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How Floating Export Management Can Boost Your International Sales

News

<figure class="image"><img src="/uploads/0_O9_A0724_e775ddbe18.webp" alt="0O9A0724.webp"></figure>On June 19–20, SavvY, in partnership with ExpoGeorgia, successfully organized Georgia’s first-ever international Transport and Logistics Trade Show. The landmark event brought together 50 exhibitors from various segments of the logistics industry, each represented with individual stands. Throughout the two days, companies engaged in targeted B2B meetings with invited visitors, all carefully selected as potential users of their services. Running parallel to the exhibition, a two-day Business Forum tackled the most pressing and relevant issues facing Georgia's logistics sector. The central theme of the forum was to spotlight Georgia’s strategic importance within the Middle Corridor and to position the country as a regional logistics hub. One of the key takeaways from the event was the unanimous recognition of the Middle Corridor’s significance to Georgia’s economic and geopolitical positioning. Discussions explored untapped opportunities and underscored the sector’s growing investment potential. The strong turnout and active participation from both public and private stakeholders underscored the high level of interest in the sector and confirmed the importance of this platform. Based on overwhelmingly positive feedback, it is clear that this event has the potential to become a major annual gathering for the logistics community in the region. We extend our deepest gratitude to all those who contributed to the success of this event — our strategic partner, ExpoGeorgia, sponsors, exhibitors, and every visitor who took part. The remarkable success of this inaugural edition fuels our ambition to deliver an even larger, more dynamic, and comprehensive event next year.

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SavvY, in partnership with ExpoGeorgia, successfully organized Georgia’s first-ever international Transport and Logistics Trade Show

Press Releases

<figure class="image"><img src="/uploads/Screenshot_2025_06_24_135918_d4cc4a4378.png" alt="Screenshot 2025-06-24 135918.png"></figure>In today’s episode of Business 360° with Mariam Koyava, we went live from the very first International Logistics and Transportation Expo held in Georgia. For the second day in a row, the exhibition space at Expo Georgia is hosting this significant event, marking a new milestone for the local logistics sector. While Expo Georgia has a long-standing tradition of organizing exhibitions across various industries, this is the first time a dedicated logistics and transportation expo is taking place — and we are proud to share that it is being co-organized by SavvY, in partnership with TBC.At SavvY, we are thrilled to be shaping this important platform that brings together key players in logistics, transportation, infrastructure, and innovation. Supporting sectoral growth and creating opportunities for collaboration has always been at the heart of what we do, and this expo is a major step in that direction.<a href="https://bm.ge/news/biznesi-360-gradusit-saertashoriso-logistikuri-gamofena-eqspo-jorjiashi">To view the full interview, please follow the link</a>

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Business 360° International Logistics Exhibition at Expo Georgia

<figure class="image"><img src="/uploads/499378682_1108745141291169_7817943387338834057_n_37495e97d5.png" alt="499378682_1108745141291169_7817943387338834057_n.png"></figure>On June 19-20, an international-scale event will be held in Tbilisi, organized by ExpoGeorgia and the consulting company SavvY. The logistics sector exhibition and forum will bring together all major areas of logistics – maritime, land, air, and rail, as well as warehouse infrastructure and digital technologies. It will be a space where international carriers, port representatives, infrastructure developers, and financial institutions come together under one roof.<a href="https://bm.ge/news/logistikis-seqtoris-yvelaze-mnishvnelovani-ghonisdzieba-19-ivniss-gaikhsneba">To view the full interview, please follow the link</a>

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The International Transport and Logistics Exhibition and Forum will open on June 19!

<figure class="image"><img src="/uploads/505391923_1126360739529609_3545580997046487718_n_62933b1791.jpg" alt="505391923_1126360739529609_3545580997046487718_n.jpg"></figure>SavvY’s Managing Partner, Mariam Koyava, participated in a panel discussion at the Tashkent International Investment Forum.The panel focused on exploring proactive strategies for boosting FDI in Central Asia and offered a rich exchange of insights - bringing together perspectives from both Investment Promotion Agencies and private sector stakeholders.

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SavvY’s Managing Partner, Mariam Koyava, participated in a panel discussion at the Tashkent International Investment Forum

Hey, I'm Giorgi Gudabandze and I'm gonna help you

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