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Giorgi Gudabandze

Starting in May 2024, SavvY has been providing export consulting services to Maisi, a natural juices manufacturer in Georgia. These services focus on expanding Maisi's export presence in developed markets and encompass a range of activities, including ongoing market research on new product offerings, packaging, and innovations. Additionally, SavvY is responsible for identifying and engaging with potential buyers and preparing logistical data &amp; calculations. preparing for promotional events in target export markets, and representing Maisi at international trade shows. The service also involves negotiating key terms such as pricing and delivery conditions with prospective buyers.Currently, several active negotiations are underway regarding product exports, with the first export shipment to Israel having been sent in December 2024 to a highly reputable beverage importer. In collaboration with Maisi's management, SavvY helped develop a private label for this buyer. Furthermore, SavvY provides an annual export marketing strategy for Maisi, which includes identifying relevant trade shows and marketing events, as well as preparing for and participating in these events. This strategic approach is crucial for creating a clear action plan, allocating the necessary budget, and aligning export activities with the company's overall capacities and vision.Overall, the floating export management service encompasses all export-related operational activities, which are efficiently managed and executed by the SavvY Team.The project is currently underway, with the primary objective of developing and executing a comprehensive export market strategy for Maisi. This strategy outlines a detailed roadmap for enhancing Maisi's international presence, with particular emphasis on its export initiatives for 2025.&nbsp;&nbsp;

Georgia

LLC Maisi 2020

Maisi Juice

Floating Export Management 

Floating Export Management for Maisi Juice Company

&nbsp;SavvY Consulting, in strategic partnership with ExpoGeorgia, successfully spearheaded the first-ever international transport and logistics trade show in Georgia—a landmark 2-day event that redefined the regional logistics landscape. Designed as a comprehensive industry platform, the trade show brought together 50 prominent companies from both local and international markets, representing a wide array of subsectors: land, air, sea, and railway transportation; cargo terminals and ports; packaging solutions; warehousing services; cargo insurance providers; and integrated logistics service companies.Complementing the trade exhibition was a high-level 2-day business forum, which served as a critical dialogue platform uniting private sector leaders, government authorities, and international development stakeholders. The forum addressed key trends and challenges shaping the logistics sector in Georgia and beyond, covering themes such as sectoral research insights, foreign direct investment potential, financing mechanisms, and infrastructure development. The forum also featured expert-led panel discussions focused on strategic topics such as Georgia’s role in the Middle Corridor, multimodal transport systems, digital logistics innovations, and Third-Party Logistics (3PL) services.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.58%;"><col style="width:72.42%;"></colgroup><tbody><tr><td><h1>How We Helped</h1></td><td>SavvY Consulting played a central role in conceptualizing, designing, and executing the entire event, ensuring every aspect aligned with global standards and local relevance. From stakeholder engagement to content curation, SavvY led the planning and operational process in close collaboration with ExpoGeorgia.As part of the preparation phase, SavvY developed a comprehensive database of potential exhibitors and strategic participants, which became the foundation for targeted outreach and high-quality stakeholder engagement. This data-driven approach ensured that the event attracted a diverse and relevant mix of companies from across the transport and logistics value chain.We conducted focused outreach campaigns to engage logistics service consumers, industry leaders, public agencies, and regional stakeholders. Our team curated the full agenda for the forum, including speaker and moderator selection, panel structuring, and presentation development. We facilitated cross-sector participation to ensure that the event delivered value to both service providers and potential clients.On-site, SavvY conducted real-time satisfaction surveys and feedback sessions with exhibitors and attendees, collecting high-quality data to assess the event's effectiveness and guide future improvements. Participation certificates were issued to all attendees, reinforcing the event’s professional standard.</td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.74%;"><col style="width:72.26%;"></colgroup><tbody><tr><td><h1>Impact and Potential</h1></td><td>This initiative marked a transformational moment for Georgia’s logistics and transport sectors, placing the country firmly on the map as a regional logistics hub. Feedback from participants revealed an overwhelmingly positive experience, with high satisfaction scores across both the trade show and forum components.The event successfully demonstrated Georgia’s readiness to attract international logistics investments and play a pivotal role in the Middle Corridor—a strategic route connecting Central Asia to Europe. It fostered new B2B partnerships, generated tangible commercial leads, and sparked interest from multinational service providers.Building on this momentum, SavvY and ExpoGeorgia are committed to scaling the event into an annual international flagship gathering, expanding its scope across the Middle Corridor countries. The vision is to transform the platform into a pan-regional logistics and connectivity forum, fueling sustainable growth, innovation, and cross-border collaboration.This event marked a first-of-its-kind initiative in Georgia, setting a new standard for logistics sector engagement and multi-stakeholder collaboration in the region. Despite the absence of precedent for such an event in the region, SavvY and ExpoGeorgia navigated logistical and coordination challenges through meticulous planning and agile execution, ensuring seamless implementation.This initiative is part of SavvY's broader mission to position Georgia as a strategic logistics gateway between Asia and Europe, through consistent thought leadership and platform-building.&nbsp;</td></tr></tbody></table></figure>&nbsp;

Expo Georgia

Logistics Expo 

Export Strategy & Action Plan 

Ecosystem Development

Georgia’s First International Transport & Logistics Trade Show

Insights

<img src="/uploads/Whats_App_Image_2025_10_02_at_11_59_47_0a30e5e9df.webp" alt="Financial Management Q&amp;A: Key Business Concepts">&nbsp;Financial Management Q&amp;A: Key Concepts Every Business Should KnowEvery day, executives make decisions that affect a company’s future. Behind these choices is financial management, the practice of using money wisely to stay stable, manage risks and support growth. It links working capital, financial reporting and financial asset management, giving leaders a clear view of the company’s health. In this Q&amp;A, we explore the key concepts executives use to make smarter financial decisions.What is financial management and why is it important for businesses?<a href="https://wesavvy.co.uk/services/financial-management">Financial management</a> is the strategic process of handling a company’s finances to achieve its goals. It includes budgeting, forecasting, monitoring cash flow and making smart investment decisions. By applying smart money concepts, businesses can maximize resources and minimize waste. Proper financial management also builds trust with investors, improves operational efficiency and reduces financial uncertainty. In today’s competitive market, businesses that invest in strong financial management systems are better positioned to adapt, innovate and succeed.What is working capital and why does it matter?<a href="https://wesavvy.co.uk/media/what-is-working-capital">Working capital</a> represents the difference between a company’s current assets and current liabilities. In simple terms, it shows how much liquidity a business has to cover&nbsp; immediate debts. Understanding the working capital meaning is crucial for businesses, as it shows their ability to meet short-term obligations and maintain effective operations.&nbsp;Positive working capital means a business can pay bills, manage daily operations and invest in growth. Negative working capital, on the other hand, signals potential liquidity challenges.&nbsp;How does financial reporting support better decision-making?<a href="https://wesavvy.co.uk/services/financial-reporting">Financial reporting&nbsp;</a>provides accurate data about a company’s revenues, expenses, assets and liabilities. This information helps leaders analyze performance, trends and evaluate profitability. Transparent reporting builds confidence among stakeholders and investors, as they can see the real picture of the business. It also supports regulatory compliance and reduces the risk of errors or fraud. From a management perspective, financial reporting enables better decision-making by highlighting which areas of the business are thriving and which need improvement. In short, it transforms raw financial data into actionable insights.What role does a finance manager play in financial management?A finance manager is central to a company’s financial management strategy. They oversee budgeting, forecasting and investment planning, while also ensuring compliance with financial regulations. Finance managers monitor cash flow, assess risks and recommend ways to improve efficiency. Their role also involves evaluating new opportunities and ensuring that resources are allocated wisely. By applying smart money concepts, finance managers help businesses avoid unnecessary costs while boosting profitability. They act as a bridge between leadership and operations, translating financial data into clear strategies that drive growth and stability.What are smart money concepts in financial management?Smart money concepts refer to strategies that optimize financial decisions and reduce waste. For businesses, this could mean cutting unnecessary expenses, reinvesting profits wisely and managing debt responsibly. It also involves diversifying investments and ensuring that capital is used where it generates the most value. In financial management, smart money concepts can help companies maintain healthy working capital, improve cash flow and prepare for unexpected challenges. By applying these principles consistently, organizations can strengthen resilience, support growth and create long-term financial stability.How can companies strengthen their financial risk management?Financial risk management focuses on identifying, assessing and minimizing risks that could harm a company’s financial stability. These risks may include market fluctuations, credit defaults, currency changes or operational disruptions. Companies can strengthen their financial risk management by diversifying revenue sources, maintaining cash reserves and using insurance where appropriate. Strong internal controls and regular financial audits also reduce exposure to fraud or mismanagement. Additionally, scenario planning and forecasting allow businesses to prepare for uncertainties. Effective financial management ensures that risks are not just minimized but also turned into opportunities for smarter decision-making.What is financial asset management and how does it benefit businesses?Financial asset management involves strategically overseeing a company’s investments, such as stocks, bonds, real estate or other financial instruments. The goal is to maximize returns while managing risk effectively. For businesses, asset management ensures that financial resources are allocated where they can generate sustainable value. It also helps maintain liquidity and supports long-term planning. By aligning investment strategies with overall business objectives, companies can balance growth with security. A strong financial asset management approach is part of broader financial management, giving businesses the ability to expand, innovate and protect their future.How does financial management impact business growth?Financial management directly influences a company’s ability to expand and scale. By maintaining balanced working capital, businesses can fund new projects, hire talent and explore market opportunities without putting financial stability at risk. Effective budgeting and financial reporting help management evaluate which growth strategies are sustainable and which may carry too much risk. Strong financial management also ensures that external funding, whether through investors or loans, is used strategically.&nbsp;Why is cash flow management a key part of financial management?Cash flow management is one of the most critical elements of financial management because it ensures a company has enough liquidity to meet obligations. Even profitable businesses can struggle if cash inflows and outflows are not balanced. Monitoring cash flow helps leaders anticipate shortages, avoid unnecessary borrowing and seize opportunities for reinvestment. When aligned with smart money concepts, cash flow management allows businesses to stabilize operations while funding innovation.How does technology improve financial management today?Modern tools and digital platforms have transformed financial management. Automated financial reporting, data analytics and AI-driven forecasting make it easier to understand business performance in real time. Technology also supports stronger financial risk management by predicting market changes and alerting managers to potential threats. For financial asset management, digital solutions allow businesses to track investments with greater precision. Overall, technology makes financial management more efficient, accurate and strategic, supporting companies to compete in fast-changing markets.

Financial Management Q&A: Key Business Concepts

News

<img src="/uploads/Savv_Y_and_the_National_Agency_for_Perspective_Projects_NAPP_of_the_Republic_of_Uzbekistan_have_signed_a_Memorandum_of_Understanding_2568132631.jpg" alt="SavvY and the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan have signed a Memorandum of Understanding..jpg">SavvY has entered into a Memorandum of Understanding (MoU) with the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan, marking a new stage of cooperation in strengthening financial transparency and international integration. The agreement outlines joint efforts in several key areas: - Supporting the transition of local companies to IFRS standards. - Aligning Uzbekistan’s accounting legislation with international best practices. - Integrating corporate reporting on the <a href="http://Openinfo.uz">Openinfo.uz</a> platform. - Assisting insurance companies in the implementation of IFRS 17. As an international consulting partner, SavvY continues to actively support strategic initiatives in Uzbekistan and across the region, while fostering global partnerships that promote sustainable economic development.

SavvY and the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan have signed a Memorandum of Understanding..jpg

SavvY Signs MoU with Uzbekistan’s NAPP

<figure class="image"><img src="/uploads/2025_09_03_Am_Cham_Ambassador_s_Residence_147_1_41dc526fb5.webp" alt="SavvY has joined AmCham Uzbekistan"></figure>SavvY has joined AmCham Uzbekistan and participated in the Chamber’s most popular annual event - the Welcome New Members Reception, held at the U.S. Ambassador’s Residence in Tashkent.This signature event brings together new members and the wider business community, fostering meaningful connections and collaboration.

SavvY has joined AmCham Uzbekistan

SavvY Joins AmCham Uzbekistan and Takes Part in the Chamber’s Flagship Annual Event

Press Releases

<figure class="image"><img src="/uploads/maxresdefault_595fa05b0f.jpg" alt="maxresdefault.jpg"></figure>In a recent episode of her original program “Business 360 Degrees,” Mariam Koyava explored the state of venture capital in Georgia and what it will take to foster globally successful startups.- The discussion evaluated the current startup ecosystem and identified the key requirements for enabling global success stories.- The segment featured Sturgeon Capital, now the largest international VC fund operating in Georgia, with nearly USD 3 million invested in three high-potential startups - Payze, Cargon, and Klipy.- A major challenge highlighted was Georgia’s limited market size, which poses difficulties for building scalable businesses that align with global VC expectations.- As digital transformation accelerates worldwide, emerging markets like Georgia face a pivotal point. While the country boasts entrepreneurial drive and strong technical talent, its ecosystem still lacks the deep infrastructure, investment culture, and scale necessary for global competitiveness.What’s needed to accelerate growth? A precedent, a breakout startup that scales globally, a success story showing others new possibilities.Key insights from the discussion: •⁠ &nbsp;⁠Georgian startups must develop a clear understanding of global markets. •⁠ &nbsp;⁠Local investment is essential to close early-stage funding gaps and attract international capital. •⁠ &nbsp;⁠Venture capital has the potential to drive innovation not only in tech but also in traditional industries such as logistics, financial services, and&nbsp;agriculture.<a href="https://youtu.be/VQTcuHywbSc?feature=shared">To view the full interview, please follow the link</a>

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Venture capital in Georgia - Business 360° with Mariam Koyava

<figure class="image"><img src="/uploads/1752842459692_af25e68d0b.jpeg" alt="1752842459692.jpeg"></figure>As part of the International Transport and Logistics Exhibition, SavvY’s Associate Partner, Giorgi Gudabandze, moderated two panel discussions that addressed some of the most critical dimensions of Georgia’s transport and logistics sector development.This comprehensive session brought together a diverse group of leaders from the air, land, and rail freight sectors, along with experts in cargo insurance and logistics digitalization, to provide a 360-degree perspective on Georgia’s freight and logistics landscape.The discussion addressed a wide spectrum of critical issues, including operational realities, infrastructure capacity, digital transformation, and the country's ability to improve both regional and global connectivity.Panelists included:▪ Giorgi Zumbadze, CEO, SkyLog ▪ Levan Chkhatarashvili, Commercial Director, Silkway West Airlines GSSA Okilogistics ▪ Lika Useinashvili, CEO, Aramex Georgia ▪ Natia Bedineishvili, Executive Director, MSZ Georgia ▪ Mikheil Gotsiridze, Head of Sales Department, Royal Express ▪ Maksim Ezik, Director of Innovation, Legi ▪ Mikheil Namadov, Managing Partner, Kairos Logistics ▪ Giorgi Khazhomia, Head of Cargo &amp; Marine Insurance Department, GPI Holding ▪ Giorgi Jgharkava, CEO, Translive ▪ Mariam Zhgenti, Logistics Automation Manager, BDO Digital ▪ Davit Davitashvili, CEO, Tbilisi Cargo ServiceKey themes of the panel included:<ul><li style="text-align:justify;">Systemic infrastructure constraints across all freight modalities and the urgent need to invest in expanding capacity;</li><li style="text-align:justify;">The growing demand for multimodal transport solutions to enhance Georgia’s role as a regional logistics and transit hub;</li><li style="text-align:justify;">Digitalization as a strategic imperative, with emphasis on automation, smart logistics platforms, real-time tracking, and data integration;</li><li style="text-align:justify;">Risk management tools, such as comprehensive cargo insurance, as essential enablers of safe and scalable freight operations;</li><li style="text-align:justify;">Cross-border cooperation and regulatory reforms are needed to improve trade fluidity and long-term competitiveness.</li></ul>Panelists agreed that Georgia’s freight and logistics sector must embrace coordinated investment in physical infrastructure, digital innovation, and workforce development to remain competitive in the global supply chain landscape.

Hey, I'm Giorgi Gudabandze and I'm gonna help you

Projects I've worked on

Floating Export Management for Maisi Juice Company

Georgia’s First International Transport & Logistics Trade Show

Publications

Financial Management Q&A: Key Business Concepts

SavvY Signs MoU with Uzbekistan’s NAPP

SavvY Joins AmCham Uzbekistan and Takes Part in the Chamber’s Flagship Annual Event

Venture capital in Georgia - Business 360° with Mariam Koyava

Giorgi Gudabandze Leads Strategic Discussion on Georgia’s Transport Sector

Tell me how can I help