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Giorgi Gudabandze

Starting in May 2024, SavvY has been providing export consulting services to Maisi, a natural juices manufacturer in Georgia. These services focus on expanding Maisi's export presence in developed markets and encompass a range of activities, including ongoing market research on new product offerings, packaging, and innovations. Additionally, SavvY is responsible for identifying and engaging with potential buyers and preparing logistical data &amp; calculations. preparing for promotional events in target export markets, and representing Maisi at international trade shows. The service also involves negotiating key terms such as pricing and delivery conditions with prospective buyers.Currently, several active negotiations are underway regarding product exports, with the first export shipment to Israel having been sent in December 2024 to a highly reputable beverage importer. In collaboration with Maisi's management, SavvY helped develop a private label for this buyer. Furthermore, SavvY provides an annual export marketing strategy for Maisi, which includes identifying relevant trade shows and marketing events, as well as preparing for and participating in these events. This strategic approach is crucial for creating a clear action plan, allocating the necessary budget, and aligning export activities with the company's overall capacities and vision.Overall, the floating export management service encompasses all export-related operational activities, which are efficiently managed and executed by the SavvY Team.The project is currently underway, with the primary objective of developing and executing a comprehensive export market strategy for Maisi. This strategy outlines a detailed roadmap for enhancing Maisi's international presence, with particular emphasis on its export initiatives for 2025.&nbsp;&nbsp;

Georgia

LLC Maisi 2020

Maisi Juice

Floating Export Management 

Floating Export Management for Maisi Juice Company

News

<figure class="image"><img src="/uploads/1752842459692_af25e68d0b.jpeg" alt="1752842459692.jpeg"></figure>As part of the International Transport and Logistics Exhibition, SavvY’s Associate Partner, Giorgi Gudabandze, moderated two panel discussions that addressed some of the most critical dimensions of Georgia’s transport and logistics sector development.This comprehensive session brought together a diverse group of leaders from the air, land, and rail freight sectors, along with experts in cargo insurance and logistics digitalization, to provide a 360-degree perspective on Georgia’s freight and logistics landscape.The discussion addressed a wide spectrum of critical issues, including operational realities, infrastructure capacity, digital transformation, and the country's ability to improve both regional and global connectivity.Panelists included:▪ Giorgi Zumbadze, CEO, SkyLog ▪ Levan Chkhatarashvili, Commercial Director, Silkway West Airlines GSSA Okilogistics ▪ Lika Useinashvili, CEO, Aramex Georgia ▪ Natia Bedineishvili, Executive Director, MSZ Georgia ▪ Mikheil Gotsiridze, Head of Sales Department, Royal Express ▪ Maksim Ezik, Director of Innovation, Legi ▪ Mikheil Namadov, Managing Partner, Kairos Logistics ▪ Giorgi Khazhomia, Head of Cargo &amp; Marine Insurance Department, GPI Holding ▪ Giorgi Jgharkava, CEO, Translive ▪ Mariam Zhgenti, Logistics Automation Manager, BDO Digital ▪ Davit Davitashvili, CEO, Tbilisi Cargo ServiceKey themes of the panel included:<ul><li style="text-align:justify;">Systemic infrastructure constraints across all freight modalities and the urgent need to invest in expanding capacity;</li><li style="text-align:justify;">The growing demand for multimodal transport solutions to enhance Georgia’s role as a regional logistics and transit hub;</li><li style="text-align:justify;">Digitalization as a strategic imperative, with emphasis on automation, smart logistics platforms, real-time tracking, and data integration;</li><li style="text-align:justify;">Risk management tools, such as comprehensive cargo insurance, as essential enablers of safe and scalable freight operations;</li><li style="text-align:justify;">Cross-border cooperation and regulatory reforms are needed to improve trade fluidity and long-term competitiveness.</li></ul>Panelists agreed that Georgia’s freight and logistics sector must embrace coordinated investment in physical infrastructure, digital innovation, and workforce development to remain competitive in the global supply chain landscape.

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Giorgi Gudabandze Leads Strategic Discussion on Georgia’s Transport Sector

<figure class="image"><img src="/uploads/0_O9_A0724_e775ddbe18.webp" alt="Logistics Expo 2025"></figure>Within the framework of the International Transport and Logistics Exhibition, SavvY’s Managing Partner, Mariam Koyava, ACCA, MIRSoc, led three panel sessions featuring representatives from both the public and private sectors: The first session focused on unlocking the potential of Georgia’s logistics sector. The discussion featured Giorgi Cherkezishvili, Head of the Secretariat of the Investors Council, and Jemal Inaishvili, Chairman of the Tbilisi Dry Port. The panel addressed Georgia’s growing role as a regional transit hub, current infrastructure challenges, and priority directions for sectoral development. Special emphasis was placed on the importance of attracting private investment and strengthening institutional capacity within the logistics sector. The second panel discussion explored investment and financing opportunities offered by the public and banking sectors. Panelists included: ▪ Yulia Stepanova – Senior Banker, Property and Tourism Team at EBRD ▪ Davit Tavlalashvili, Enterprise Georgia – Head of Investment Department ▪Giorgi Darchiashvili, TBC – Director of Corporate Client Services for Medium and Large Businesses ▪ Zurab Gugushvili MBA, TBC Leasing – Commercial Director ▪ Tornike Kapanadze, Rural Development Agency - RDA – Head of Project Management and Technical Assistance Department The session provided insights into existing and upcoming financial instruments that can support logistics and large-scale infrastructure projects. Panelists emphasized the crucial need for in-depth, cross-sector collaboration between public institutions and private stakeholders to effectively mobilize investment in this area. The third panel was dedicated to "Warehouse Infrastructure and TPL Services – Barriers and Development Opportunities." The discussion brought together industry practitioners to highlight key operational bottlenecks and identify practical solutions for advancing Georgia’s warehousing and third-party logistics (TPL) capacity. Panelists included: ▪ Merab Zhgenti Diplomat, Business Development Manager, Diplomat Georgia ▪ Nino Menteshashvili, Director, FedEx The panel addressed regulatory and infrastructural gaps, private-sector investment trends, and the evolving role of warehousing in supporting Georgia’s ambitions to become a modern, regional logistics hub. Panelists also explored innovations in TPL services and emphasized the importance of integrated warehousing networks in enabling supply chain efficiency. All three sessions demonstrated that the development of logistics infrastructure is not only a driver of accelerated economic growth but also a key pillar in strengthening Georgia’s geostrategic position.

Logistics Expo 2025

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 International Transport and Logistics Exhibition

Press Releases

<figure class="image"><img src="/uploads/maxresdefault_d72eed8f3c.jpg" alt="maxresdefault.jpg"></figure>In today's episode, we kicked off a brand-new topic: Investment Funds - diving into the current landscape in Georgia, the opportunities at hand, and how they can be unlocked.As of 2024, total assets under fund management in Georgia surpassed 200 million GEL. The majority of investments are made through debt instruments, while private equity remains underrepresented.Investment funds are more complex to manage than banks. Globally, only about 30% of funds succeed — meaning they meet or exceed investor expectations.A successful fund typically stands on three pillars:•⁠&nbsp; ⁠Scalable, high-potential companies•⁠&nbsp; ⁠A strong, experienced management team•⁠&nbsp; ⁠Investors who trust and empower that teamAmong these, the management team plays the most critical role, driving strategy and execution.Don’t miss the next episode, where we continue unpacking the dynamics, challenges, and future of this evolving&nbsp;sector.<a href="https://bm.ge/news/biznesi-360-gradusit-kerdzo-kapitalis-fondebi">To view the full interview, please follow the link</a>

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Investment Funds - Business 360° with Mariam Koyava

Insights

<img src="/uploads/What_Is_Cost_Optimisation_and_Why_Your_Business_Needs_It_04bb3b9f88.jpg" alt="What Is Cost Optimisation and Why Your Business Needs It.jpg">Have you ever wondered why some companies grow stronger while others fall behind, even when they seem to have the same resources? One of the biggest differences often comes down to cost optimization - the smart, careful process of making sure every dollar that a company spends brings real value.Cost optimization is a powerful strategy that can help businesses improve profits, compete better and use resources wisely. In this blog, we will explain why it matters and how it can help your business succeed. We will also explore how&nbsp;<a href="https://wesavvy.co.uk/services/financial-reporting">Strategic Cost Management Consulting</a> can help companies apply these ideas successfully.Spending Smarter, Not Just LessAt its core, cost optimization means using your company’s finances in the best possible way. Many people think it’s only about reducing costs, but that’s not true. It’s about spending more wisely - understanding which expenses are necessary, which ones are wasteful and where the business can make smarter choices to get better value.For example, a company might review how much it pays suppliers, how much it spends on equipment or how its teams work together. Sometimes,&nbsp;even minor expenses, over time, can weaken a company’s overall profitability.&nbsp;In other cases, the business may need to invest more in certain areas to improve efficiency.With the right approach, cost optimization works closely with strategic cost management, helping make sure cost decisions support the company’s big-picture goals. Without this, saving money today might lower the company’s chances for growth in the future. To handle this process successfully and avoid costly mistakes, some businesses turn to strategic cost management consulting services for expert guidance.Hidden Dangers of Wasted SpendingEven successful companies can waste money without realizing it. They might stick to old processes just because they’re familiar or continue using expensive suppliers without checking the market. Over time, these small issues can become big problems. Without regular reviews, hidden costs quietly grow and slowly weaken profitability, making it harder to invest in innovation and stay ahead of competitors.By focusing on cost improvements, businesses can:<ul><li style="text-align:justify;">Free up money to invest in new products or services</li><li style="text-align:justify;">Improve profits without raising prices</li><li style="text-align:justify;">Strengthen their position against competitors</li></ul>This isn’t just about short-term benefits. Companies that apply cost optimization effectively can build long-term strength. By creating a low cost structure, they stay flexible, adjust to changes and can more confidently invest in the future.&nbsp;Understanding Your Business’s Cost StructureTo optimize costs, a company first needs to understand the cost structure of a business model. This means looking at all the types of costs the company has:<ul><li style="text-align:justify;">Fixed costs, like rent or salaries, which stay the same no matter how much the company produces.</li><li style="text-align:justify;">Variable costs, like materials or shipping, which change depending on sales or production.</li></ul>By analyzing these costs, businesses can identify where they have the greatest potential to make changes. For example, if fixed costs are too high, maybe the company is paying for more facilities or equipment than it actually needs. If variable costs are the problem, maybe it’s time to review suppliers or improve production efficiency.This kind of detailed review is called&nbsp;<a href="https://wesavvy.co.uk/services/financial-management">cost structure analysis</a>, which helps businesses understand where their finances go and makes it easier to identify opportunities for improvement. These insights are central to strategic cost management, where companies make cost decisions that support their long-term plans.Finding Smart Opportunities for ChangeMany companies believe they already have a clear picture of their expenses, but a proper cost structure analysis often reveals surprising results.&nbsp;For example, they may discover they are spending too much on small, unimportant services, overpaying for deliveries because of weak contracts or using outdated systems that waste time and money.By performing this kind of analysis, businesses can:<ul><li style="text-align:justify;">Identify which costs bring value and which don’t</li><li style="text-align:justify;">Compare their costs with competitors in the same industry</li><li style="text-align:justify;">Find smarter ways to get the same results at a lower cost</li></ul>This step is important to be sure the changes are not just guesses and are based on real facts.Where to Start: Building an Action PlanTo start improving costs, a business first needs to collect useful information. This means reviewing all financial data, supplier contracts and operational processes. It also means talking to different teams to understand where challenges or waste might exist.Once the company has this information, it can begin to set goals and plan changes. Maybe the goal is to reduce overall spending by a certain percent. Or maybe the goal is to improve efficiency in one department or process. Once objectives are clear, it becomes easier to measure success.Some companies try to handle cost optimization on their own, but many choose to work with experts who can provide outside knowledge and experience. For this reason, many businesses rely on consulting firms like&nbsp;<a href="https://wesavvy.co.uk/">SavvY</a>. With years of experience helping businesses in many industries, SavvY guides companies through improvements using proven methods, detailed analysis and practical advice.A Stronger, Leaner, Smarter BusinessCost optimization is not just about saving money, it’s about building a better, stronger business. By carefully looking at costs, improving processes and making smart investments, companies can improve their profits, stay competitive and prepare for future success.With tools like cost structure analysis and the principles of strategic cost management, businesses can make sure that every dollar they spend is helping them move forward.&nbsp;Strategic cost management helps connect these efforts to the company’s broader goals, ensuring that cost decisions support sustainable growth and strengthen competitive advantage. For companies that want expert help, working with an experienced partner like SavvY can make this process easier and more successful.In today’s world, cost optimization is not just a good idea - it’s a necessary step for businesses that want to grow, stay flexible and win in their markets.

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 What Is Cost Optimization and Why Your Business Needs It

<img src="/uploads/How_Floating_Export_Management_Can_Boost_Your_International_Sales_15301465e4.jpg" alt="How Floating Export Management Can Boost Your International Sales.jpg">Many companies aim to sell their products globally. Expanding into international markets enables businesses to accelerate growth, diversify their customer base, and enhance overall profitability.. However, while the idea of exporting sounds exciting, the reality is often much more complex.Navigating the multitude of international regulations, documentation requirements, and procedural complexities can be both confusing and risky. Even a minor error may result in shipment delays, customs complications, or the loss of valuable business opportunities. For small and medium-sized enterprises, managing these challenges independently can be particularly daunting and burdensome.To address these challenges, many companies opt for a Floating&nbsp;<a href="https://wesavvy.co.uk/services/floating-export-management">Export Management</a> model, entrusting external experts with the comprehensive oversight of their export operations. This strategic collaboration enhances efficiency by minimizing errors, conserving valuable time, and enabling the company to concentrate on its core competencies.Gaining a clear understanding of Floating Export Management - its purpose, operational mechanisms, strategic importance, and how it supports business success in international markets - highlights why this approach is increasingly favored by companies seeking to expand globally.What is Floating Export Management?Floating Export Management is a special service where a company gives its export tasks to an external team of experts. This team becomes the company’s export department and manages all aspects of international trade.This eliminates the need for the company to establish its export team, recruit additional personnel, or acquire in-depth knowledge of international regulations. Experienced and well-trained experts are already in place, fully equipped to manage the entire export process on the company’s behalf.Here’s what Floating Export Management typically includes:<ul><li style="text-align:justify;">Negotiating with potential buyers and closing deals.</li><li style="text-align:justify;">Preparing all necessary export documentation—including invoices, certificates, and related paperwork—to ensure compliance and prevent any potential issues or delays during the export process.</li><li style="text-align:justify;">Managing export logistics by selecting the most suitable shipping methods, ensuring secure and compliant packaging, and coordinating the timely delivery of products to their destination.</li><li style="text-align:justify;">Enhancing production processes to ensure products align with international quality standards and market expectations.</li><li style="text-align:justify;">Developing and executing export marketing initiatives, including participation in international trade fairs and the organization of meetings with prospective partners.</li><li style="text-align:justify;">Delivering regular progress reports to the company, highlighting key outcomes, performance metrics, and areas of improvement.</li></ul>This type of support enables companies to enter foreign markets more effectively while significantly reducing associated business risks.Why is an Export Strategy &amp; Action Plan so important?Before a company begins exporting, it must develop a clear and well-structured plan, known as an&nbsp;<a href="https://wesavvy.co.uk/services/export-strategy-and-action-plan">Export Strategy and Action Plan</a>. This is a critical step, as it enables the company to:<ul><li style="text-align:justify;">Set clear goals&nbsp;</li><li style="text-align:justify;">Identify relevant target markets</li><li style="text-align:justify;">Understand the steps to follow&nbsp;</li><li style="text-align:justify;">Analyze the competitive landscape and gain a clear understanding of local customer expectations, preferences, and purchasing behavior.</li></ul>At the initial stage, the Floating Export Management team conducts an in-depth assessment to determine the company’s export readiness. This includes evaluating the products, production processes, and internal capabilities. The team also supports export-oriented product development by helping the company adapt packaging, labeling, and regulatory compliance to meet the specific requirements of each target market.The Export Strategy and Action Plan serves as an ongoing reference tool. Even after export activities have commenced, the company can use the plan to monitor progress, evaluate outcomes, and make informed adjustments as needed.Understanding Export Logistics ManagementExporting also demands that products are delivered to customers safely, efficiently, and on schedule, making export logistics management a critical component of the process.Export logistics management includes:<ul><li style="text-align:justify;">Selecting the most suitable mode of transportation based on cost-efficiency, destination, and product characteristics</li><li style="text-align:justify;">Preparing all necessary documentation required for international shipping and customs clearance</li><li style="text-align:justify;">Coordinating delivery terms with buyers, including Incoterms and shipping responsibilities Organizing protective packaging to safeguard products during long-distance transit</li><li style="text-align:justify;">Ensuring timely arrival and product integrity, so goods reach their destination in optimal condition and on schedule</li></ul>When companies attempt to manage logistics independently, they often risk encountering delays, increased costs, or product damage. In contrast, when a professional logistics team oversees the process, it can optimize shipping routes, minimize expenses, and ensure full compliance with international regulations. This expert management significantly enhances efficiency and reliability throughout the export process.&nbsp;Identification and Negotiations with Potential Buyers and Export Marketing ActivitiesAs previously mentioned, Floating Export Management also encompasses&nbsp;negotiation and marketing activities that are essential for driving international business growth. To succeed in foreign markets, companies must secure the right partners - whether buyers, distributors, or agents.The Floating Export Management team supports this process by:<ul><li style="text-align:justify;">Identifying high-potential buyers and business opportunities in target markets</li><li style="text-align:justify;">Managing price negotiations and contractual agreements to ensure fair and sustainable terms</li><li style="text-align:justify;">Establishing and nurturing long-term partnerships, built on trust, transparency, and mutual benefit</li></ul>The Floating Export Management team can conduct targeted market research to identify companies in a specific country that are actively seeking new products or suppliers. They then facilitate introductions, creating valuable business connections.Once these connections are established, the next crucial step is to raise product awareness and generate interest - this is where export marketing activities become essential. These activities include:<ul><li style="text-align:justify;">Participating in international trade shows to engage directly with potential buyers</li><li style="text-align:justify;">Organizing networking events to build relationships with distributors and other key stakeholders</li><li style="text-align:justify;">Developing tailored marketing materials that resonate with the local audience and reflect market-specific expectations</li></ul>By combining strategic negotiation with effective marketing efforts, companies can unlock new opportunities, enhance their presence in international markets, and drive growth in global sales.How Floating Export Management Helps Companies GrowIn summary, Floating Export Management offers businesses a strategic and adaptable pathway to expand into international markets. Rather than navigating the complexities of exporting alone, companies benefit from partnering with a team of seasoned professionals who expertly manage every stage of the export journey.From developing a robust Export Strategy &amp; Action Plan to overseeing logistics, conducting negotiations, and supporting product adaptation for export, the Floating Export Management team delivers a comprehensive, end-to-end solution.This approach results in:<ul><li style="text-align:justify;">Reduced risk</li><li style="text-align:justify;">More informed decision-making</li><li style="text-align:justify;">Accelerated business growth</li><li style="text-align:justify;">Stronger, long-term international partnerships</li></ul>Even small and medium-sized enterprises can compete globally, without the need for large budgets or in-house export departments. Additionally, this model offers valuable flexibility, allowing companies to test one market, assess performance, and scale gradually to others, all while minimizing financial exposure.Your Road to International MarketsIf your company is prepared to enter new international markets but is uncertain about how to begin, Floating Export Management could be the ideal solution. With experienced partners guiding you, achieving success abroad becomes far more attainable.By outsourcing your export operations to a trusted Floating Export Management service such as SavvY, a specialized&nbsp;<a href="https://wesavvy.co.uk/">business consulting firm</a>, you can concentrate on your core business activities while experts navigate the complexities and ever-changing landscape of international trade.Don’t let the challenges of exporting impede your growth - choose the smart, strategic path with Floating Export Management from SavvY and unlock your company’s full global potential.

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Hey, I'm Giorgi Gudabandze and I'm gonna help you

Projects I've worked on

Floating Export Management for Maisi Juice Company

Publications

Giorgi Gudabandze Leads Strategic Discussion on Georgia’s Transport Sector

International Transport and Logistics Exhibition

Investment Funds - Business 360° with Mariam Koyava

What Is Cost Optimization and Why Your Business Needs It

How Floating Export Management Can Boost Your International Sales

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