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Mariam Koyava

PSP is one of the biggest pharmacies in Georgia, they import and distribute pharmaceuticals in approximately 220 PSP pharmacies located almost in every region of Georgia. Their products are imported from over 100 of the world’s leading pharmaceutical manufacturers. Every month 2 million customers choose PSP as their family's pharmacy.In 2017, SavvY implemented the following services: Full Diagnostics of IFRS, IFRS Implementation and Audit Support. Deriving from the company’s specific business activities the most critical elements were Property, Plant, and Equipment, Inventories, and Revenue.

Georgia

IFRS PSP.png

IFRS Adoption & Implementation

IFRS Implementation in pharmaceutical company

SavvY was the implementing party of International Financial Reporting Standards (IFRS) Capacity Building Activity across Georgia which was initiated by the Ministry of Finance of Georgia’s Service of Accounting, Reporting, and Auditing Supervision (SARAS) and supported by the United States Agency for International Development (USAID) project “Governing for Growth” (G4G).The project had very significant role in supporting the companies in successful IFRS implementation that was required by the new law regarding Audit and Financial Reporting.&nbsp;The project had the following outcomes:<ul style="list-style-type:disc;"><li style="text-align:justify;">The pool of IFRS trainers was created: 30 English-speaking and 58 Georgian-speaking trainers were trained&nbsp;</li><li style="text-align:justify;">The interactive training modules materials and syllabus was created that became publicly available resource&nbsp;</li><li style="text-align:justify;">100 accountants were trained via the newly designed interactive training modules</li><li style="text-align:justify;">35 training modules with the materials amounting to more than 2500 pages were translated to Georgian language</li></ul>&nbsp;<h2 style="text-align:justify;">How We Helped</h2>Together with the international experts, such as Mike Wells, SavvY team helped SARAS to implement multi stage capacity building activity for smooth implementation of IFRS standards within Georgian companies that was required by the new law of Accounting, Reporting and Audit.&nbsp;SavvY did outstanding stakeholder coordination, as this project aimed to increase the capacity of the existing talent pool in Georgia that would result in having lasting effect.&nbsp;SavvY has created different platforms to engage all existing stakeholders in different roles:<ul style="list-style-type:disc;"><li style="text-align:justify;">All existing experts in the field were cordially invited to join the distinguished Review Committee that would thoroughly work on checking the quality of the translated 35 modules of IFRS for SME. Eventually, the Review Committee worked out to be very effective.</li><li style="text-align:justify;">All newly trained and retrained trainers were invited to join the IFRS Training Network that became the platform to share any upcoming training opportunities as well as insights and new developments within the industry</li></ul><h2 style="text-align:justify;">&nbsp;</h2><h2 style="text-align:justify;">Impact and Potential</h2>The project had multiple areas of impact, which include but are not limited to:<ul style="list-style-type:disc;"><li style="text-align:justify;">A new pool of high-quality trainers in IFRS was created – The project created 88 new trainers in IFRS that resulted in the increase of supply of trainings that was indeed of the crucial importance to support the companies to transfer from National Accounting Standards to IFRS. In addition, this activity facilitated additional quite strong income stream for consulting companies and freelancers&nbsp;that started to offer IFRS related training products.&nbsp;</li><li style="text-align:justify;">35 Modules of IFRS for SME translated in Georgian language – these materials were the core stone support while country’s transition to IFRS standards as it enabled the practitioners in the field to have access on the demanded content in the local language. These materials are used even today by the accountants and reporting specialists in Georgia.</li><li style="text-align:justify;">Training Modules in Georgian language – specifically for this project, SavvY designed training materials that were used to train the pilot company’s accountants that were selected for this activity. It’s worth mentioning that these materials are public on the SARAS web page until today and all trainers, even those that did not participated int the training of trainer’s activity back in 2018 are eligible to utilize these resources for their training</li></ul><a href="https://saras.gov.ge/ka/Home/Modules?Length=4">You can see this module on link</a>.

USAID (G4G)

Saras

IFRS for SMEs training participants photo

IFRS for SMEs Ended.jpg

Ecosystem Development

IFRS for SME Capacity Building Project

SavvY created a business plan for Goodwill JSC to expand its hypermarket chain and fast food direction. Goodwill is Georgia's first hypermarket chain, providing customers with a diverse range of products. It has its own line of prepared meals, meat products, and confectionery. Additionally, Goodwill stands as a significant importer of food and non-food products from various countries including Germany, Netherlands, Italy, France, Bulgaria, and Ukraine.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:31.58%;"><col style="width:68.42%;"></colgroup><tbody><tr><td><h2>How we helped</h2></td><td>Throughout the project, SavvY’s&nbsp;team investigated the main target markets and assessed the potential demand.&nbsp;</td></tr></tbody></table></figure>The market investigation included secondary research, statistical data analysis, as well as primary research, face to face interviews with the sector representatives. On top of that, the team explored direct competitors operating in the local market&nbsp;and&nbsp;assessed their concept, pricing strategy, strength and weaknesses, and their current financial position.&nbsp;In the end, the team came up with the business concepts describing the business model, emphasizing the competitive advantage of the project and further development potential.&nbsp;Finally, a detailed financial model was prepared and various scenarios were discussed.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:25.15%;"><col style="width:74.85%;"></colgroup><tbody><tr><td><h2>Impact and potential</h2></td><td>As a result,&nbsp;the&nbsp;client was provided&nbsp;with a detailed business plan document with information about&nbsp;favorable and&nbsp;unfavorable conditions for business development in Georgia.</td></tr></tbody></table></figure>&nbsp;

Goodwill

Ready-to-eat and semi-finished food production.jpg

Business Plan

Investment Teaser

Ready-to-eat and semi-finished food production

SavvY has been a trusted partner to Sodi Investment, an investment fund and direct subsidiary of Guibor (a multi-sector investment company) providing comprehensive investment and financial advisory services. The primary objective of our involvement has been to assist the fund in navigating the complex investment landscape by offering independent financial advice, evaluating potential investment opportunities, and monitoring the financial performance of the investment portfolio.Sodi Investment focuses on real estate, with a concentration on both residential and hospitality sectors. The company’s core vision revolves around revitalizing old and historical buildings by infusing them with modern style and functionality.<h2 style="text-align:justify;">How We Helped</h2>SavvY played a strategic role in supporting Sodi Investment across the full investment lifecycle. Our work focused on empowering the fund with expert insights, data-driven analysis, and strategic financial advice. Key areas included:<ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modeling - We provided rigorous financial analysis and modeling to assess potential deals, ensuring each opportunity aligned with the fund’s objectives and market realities.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - Through continuous tracking and evaluation, we helped maintain financial discipline across the portfolio, offering regular insights and updates to support data-informed decision-making.</li><li style="text-align:justify;">Strategic Financial Advisory - We acted as a trusted advisor in high-stakes financial negotiations and transactions, ensuring optimal financial terms and long-term value for shareholders.</li><li style="text-align:justify;">Audit &amp; Compliance Oversight - When needed, we facilitated external audits to uphold transparency, compliance, and investor confidence.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2>Our engagement with Sodi Investment has enabled the fund to make well-informed, strategic investment decisions while maintaining financial discipline and operational transparency. The advisory support has been crucial in ensuring the financial soundness of investment opportunities and optimizing the overall performance of the portfolio. Through our active monitoring and expert financial recommendations, we have helped the shareholders enhance their investment outcomes and ensure the sustained success of their portfolio.This ongoing partnership highlights SavvY’s commitment to providing sophisticated, personalized financial and investment advice that supports long-term growth, financial efficiency, and success for institutional investors.

Sodi Investment

 Financial Management

Investment Advising

Financial Reporting

Fundraising

Sodi Investment Fund Advisory & Financial Management

SavvY has been a trusted partner of Kinor Investment, an investment fund, providing expert investment and financial advisory services. Our primary goal has been to guide the fund through the complexities of the investment landscape by offering independent advice and closely monitoring the performance of its real estate investment portfolio.<h2 style="text-align:justify;">How We Helped</h2>SavvY provided end-to-end financial advisory to support Kinor Investment’s strategic goals. Our core contributions included:<ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modelling - We built and assessed financial models grounded in market realities and shareholder priorities, delivering clear recommendations on investment viability.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - We provided ongoing financial oversight across the portfolio, delivering regular performance updates and actionable insights, and ensuring transparency through access to essential data.</li><li style="text-align:justify;">Quarterly Financial Reviews - We conducted structured quarterly reviews of all active investments, identifying areas for improvement and helping boost financial efficiency.</li><li style="text-align:justify;">Audit &amp; Compliance Support - We facilitated external audits when needed, ensuring financial accuracy and alignment with industry standards to reinforce trust and compliance.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2>Through our collaboration with Kinor Investment, the fund has been able to make informed, strategic decisions, maintaining both financial discipline and transparency. Our advisory services have played a crucial role in assessing the financial soundness of investment opportunities, optimizing the overall portfolio performance, and enhancing financial efficiency.&nbsp;

Kinor

Kinor Investment Advisory & Financial Management

Insights

<img src="/uploads/Whats_App_Image_2025_10_02_at_11_59_47_0a30e5e9df.webp" alt="Financial Management Q&amp;A: Key Business Concepts">&nbsp;Financial Management Q&amp;A: Key Concepts Every Business Should KnowEvery day, executives make decisions that affect a company’s future. Behind these choices is financial management, the practice of using money wisely to stay stable, manage risks and support growth. It links working capital, financial reporting and financial asset management, giving leaders a clear view of the company’s health. In this Q&amp;A, we explore the key concepts executives use to make smarter financial decisions.What is financial management and why is it important for businesses?<a href="https://wesavvy.co.uk/services/financial-management">Financial management</a> is the strategic process of handling a company’s finances to achieve its goals. It includes budgeting, forecasting, monitoring cash flow and making smart investment decisions. By applying smart money concepts, businesses can maximize resources and minimize waste. Proper financial management also builds trust with investors, improves operational efficiency and reduces financial uncertainty. In today’s competitive market, businesses that invest in strong financial management systems are better positioned to adapt, innovate and succeed.What is working capital and why does it matter?<a href="https://wesavvy.co.uk/media/what-is-working-capital">Working capital</a> represents the difference between a company’s current assets and current liabilities. In simple terms, it shows how much liquidity a business has to cover&nbsp; immediate debts. Understanding the working capital meaning is crucial for businesses, as it shows their ability to meet short-term obligations and maintain effective operations.&nbsp;Positive working capital means a business can pay bills, manage daily operations and invest in growth. Negative working capital, on the other hand, signals potential liquidity challenges.&nbsp;How does financial reporting support better decision-making?<a href="https://wesavvy.co.uk/services/financial-reporting">Financial reporting&nbsp;</a>provides accurate data about a company’s revenues, expenses, assets and liabilities. This information helps leaders analyze performance, trends and evaluate profitability. Transparent reporting builds confidence among stakeholders and investors, as they can see the real picture of the business. It also supports regulatory compliance and reduces the risk of errors or fraud. From a management perspective, financial reporting enables better decision-making by highlighting which areas of the business are thriving and which need improvement. In short, it transforms raw financial data into actionable insights.What role does a finance manager play in financial management?A finance manager is central to a company’s financial management strategy. They oversee budgeting, forecasting and investment planning, while also ensuring compliance with financial regulations. Finance managers monitor cash flow, assess risks and recommend ways to improve efficiency. Their role also involves evaluating new opportunities and ensuring that resources are allocated wisely. By applying smart money concepts, finance managers help businesses avoid unnecessary costs while boosting profitability. They act as a bridge between leadership and operations, translating financial data into clear strategies that drive growth and stability.What are smart money concepts in financial management?Smart money concepts refer to strategies that optimize financial decisions and reduce waste. For businesses, this could mean cutting unnecessary expenses, reinvesting profits wisely and managing debt responsibly. It also involves diversifying investments and ensuring that capital is used where it generates the most value. In financial management, smart money concepts can help companies maintain healthy working capital, improve cash flow and prepare for unexpected challenges. By applying these principles consistently, organizations can strengthen resilience, support growth and create long-term financial stability.How can companies strengthen their financial risk management?Financial risk management focuses on identifying, assessing and minimizing risks that could harm a company’s financial stability. These risks may include market fluctuations, credit defaults, currency changes or operational disruptions. Companies can strengthen their financial risk management by diversifying revenue sources, maintaining cash reserves and using insurance where appropriate. Strong internal controls and regular financial audits also reduce exposure to fraud or mismanagement. Additionally, scenario planning and forecasting allow businesses to prepare for uncertainties. Effective financial management ensures that risks are not just minimized but also turned into opportunities for smarter decision-making.What is financial asset management and how does it benefit businesses?Financial asset management involves strategically overseeing a company’s investments, such as stocks, bonds, real estate or other financial instruments. The goal is to maximize returns while managing risk effectively. For businesses, asset management ensures that financial resources are allocated where they can generate sustainable value. It also helps maintain liquidity and supports long-term planning. By aligning investment strategies with overall business objectives, companies can balance growth with security. A strong financial asset management approach is part of broader financial management, giving businesses the ability to expand, innovate and protect their future.How does financial management impact business growth?Financial management directly influences a company’s ability to expand and scale. By maintaining balanced working capital, businesses can fund new projects, hire talent and explore market opportunities without putting financial stability at risk. Effective budgeting and financial reporting help management evaluate which growth strategies are sustainable and which may carry too much risk. Strong financial management also ensures that external funding, whether through investors or loans, is used strategically.&nbsp;Why is cash flow management a key part of financial management?Cash flow management is one of the most critical elements of financial management because it ensures a company has enough liquidity to meet obligations. Even profitable businesses can struggle if cash inflows and outflows are not balanced. Monitoring cash flow helps leaders anticipate shortages, avoid unnecessary borrowing and seize opportunities for reinvestment. When aligned with smart money concepts, cash flow management allows businesses to stabilize operations while funding innovation.How does technology improve financial management today?Modern tools and digital platforms have transformed financial management. Automated financial reporting, data analytics and AI-driven forecasting make it easier to understand business performance in real time. Technology also supports stronger financial risk management by predicting market changes and alerting managers to potential threats. For financial asset management, digital solutions allow businesses to track investments with greater precision. Overall, technology makes financial management more efficient, accurate and strategic, supporting companies to compete in fast-changing markets.

Financial Management Q&A: Key Business Concepts

News

<img src="/uploads/Savv_Y_and_the_National_Agency_for_Perspective_Projects_NAPP_of_the_Republic_of_Uzbekistan_have_signed_a_Memorandum_of_Understanding_2568132631.jpg" alt="SavvY and the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan have signed a Memorandum of Understanding..jpg">SavvY has entered into a Memorandum of Understanding (MoU) with the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan, marking a new stage of cooperation in strengthening financial transparency and international integration. The agreement outlines joint efforts in several key areas: - Supporting the transition of local companies to IFRS standards. - Aligning Uzbekistan’s accounting legislation with international best practices. - Integrating corporate reporting on the <a href="http://Openinfo.uz">Openinfo.uz</a> platform. - Assisting insurance companies in the implementation of IFRS 17. As an international consulting partner, SavvY continues to actively support strategic initiatives in Uzbekistan and across the region, while fostering global partnerships that promote sustainable economic development.

SavvY and the National Agency for Perspective Projects (NAPP) of the Republic of Uzbekistan have signed a Memorandum of Understanding..jpg

SavvY Signs MoU with Uzbekistan’s NAPP

<figure class="image"><img src="/uploads/2025_09_03_Am_Cham_Ambassador_s_Residence_147_1_41dc526fb5.webp" alt="SavvY has joined AmCham Uzbekistan"></figure>SavvY has joined AmCham Uzbekistan and participated in the Chamber’s most popular annual event - the Welcome New Members Reception, held at the U.S. Ambassador’s Residence in Tashkent.This signature event brings together new members and the wider business community, fostering meaningful connections and collaboration.

SavvY has joined AmCham Uzbekistan

SavvY Joins AmCham Uzbekistan and Takes Part in the Chamber’s Flagship Annual Event

Press Releases

<figure class="image"><img src="/uploads/maxresdefault_595fa05b0f.jpg" alt="maxresdefault.jpg"></figure>In a recent episode of her original program “Business 360 Degrees,” Mariam Koyava explored the state of venture capital in Georgia and what it will take to foster globally successful startups.- The discussion evaluated the current startup ecosystem and identified the key requirements for enabling global success stories.- The segment featured Sturgeon Capital, now the largest international VC fund operating in Georgia, with nearly USD 3 million invested in three high-potential startups - Payze, Cargon, and Klipy.- A major challenge highlighted was Georgia’s limited market size, which poses difficulties for building scalable businesses that align with global VC expectations.- As digital transformation accelerates worldwide, emerging markets like Georgia face a pivotal point. While the country boasts entrepreneurial drive and strong technical talent, its ecosystem still lacks the deep infrastructure, investment culture, and scale necessary for global competitiveness.What’s needed to accelerate growth? A precedent, a breakout startup that scales globally, a success story showing others new possibilities.Key insights from the discussion: •⁠ &nbsp;⁠Georgian startups must develop a clear understanding of global markets. •⁠ &nbsp;⁠Local investment is essential to close early-stage funding gaps and attract international capital. •⁠ &nbsp;⁠Venture capital has the potential to drive innovation not only in tech but also in traditional industries such as logistics, financial services, and&nbsp;agriculture.<a href="https://youtu.be/VQTcuHywbSc?feature=shared">To view the full interview, please follow the link</a>

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Venture capital in Georgia - Business 360° with Mariam Koyava

<figure class="image"><img src="/uploads/1752842459692_af25e68d0b.jpeg" alt="1752842459692.jpeg"></figure>As part of the International Transport and Logistics Exhibition, SavvY’s Associate Partner, Giorgi Gudabandze, moderated two panel discussions that addressed some of the most critical dimensions of Georgia’s transport and logistics sector development.This comprehensive session brought together a diverse group of leaders from the air, land, and rail freight sectors, along with experts in cargo insurance and logistics digitalization, to provide a 360-degree perspective on Georgia’s freight and logistics landscape.The discussion addressed a wide spectrum of critical issues, including operational realities, infrastructure capacity, digital transformation, and the country's ability to improve both regional and global connectivity.Panelists included:▪ Giorgi Zumbadze, CEO, SkyLog ▪ Levan Chkhatarashvili, Commercial Director, Silkway West Airlines GSSA Okilogistics ▪ Lika Useinashvili, CEO, Aramex Georgia ▪ Natia Bedineishvili, Executive Director, MSZ Georgia ▪ Mikheil Gotsiridze, Head of Sales Department, Royal Express ▪ Maksim Ezik, Director of Innovation, Legi ▪ Mikheil Namadov, Managing Partner, Kairos Logistics ▪ Giorgi Khazhomia, Head of Cargo &amp; Marine Insurance Department, GPI Holding ▪ Giorgi Jgharkava, CEO, Translive ▪ Mariam Zhgenti, Logistics Automation Manager, BDO Digital ▪ Davit Davitashvili, CEO, Tbilisi Cargo ServiceKey themes of the panel included:<ul><li style="text-align:justify;">Systemic infrastructure constraints across all freight modalities and the urgent need to invest in expanding capacity;</li><li style="text-align:justify;">The growing demand for multimodal transport solutions to enhance Georgia’s role as a regional logistics and transit hub;</li><li style="text-align:justify;">Digitalization as a strategic imperative, with emphasis on automation, smart logistics platforms, real-time tracking, and data integration;</li><li style="text-align:justify;">Risk management tools, such as comprehensive cargo insurance, as essential enablers of safe and scalable freight operations;</li><li style="text-align:justify;">Cross-border cooperation and regulatory reforms are needed to improve trade fluidity and long-term competitiveness.</li></ul>Panelists agreed that Georgia’s freight and logistics sector must embrace coordinated investment in physical infrastructure, digital innovation, and workforce development to remain competitive in the global supply chain landscape.

Hey, I'm Mariam Koyava and I'm gonna help you

Projects I've worked on

IFRS Implementation in pharmaceutical company

IFRS for SME Capacity Building Project

Ready-to-eat and semi-finished food production

Sodi Investment Fund Advisory & Financial Management

Kinor Investment Advisory & Financial Management

See All projects

Publications

Financial Management Q&A: Key Business Concepts

SavvY Signs MoU with Uzbekistan’s NAPP

SavvY Joins AmCham Uzbekistan and Takes Part in the Chamber’s Flagship Annual Event

Venture capital in Georgia - Business 360° with Mariam Koyava

Giorgi Gudabandze Leads Strategic Discussion on Georgia’s Transport Sector

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