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Mariam Koyava

PSP is one of the biggest pharmacies in Georgia, they import and distribute pharmaceuticals in approximately 220 PSP pharmacies located almost in every region of Georgia. Their products are imported from over 100 of the world’s leading pharmaceutical manufacturers. Every month 2 million customers choose PSP as their family's pharmacy.In 2017, SavvY implemented the following services: Full Diagnostics of IFRS, IFRS Implementation and Audit Support. Deriving from the company’s specific business activities the most critical elements were Property, Plant, and Equipment, Inventories, and Revenue.

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IFRS Adoption & Implementation

IFRS Implementation in pharmaceutical company

SavvY was the implementing party of International Financial Reporting Standards (IFRS) Capacity Building Activity across Georgia which was initiated by the Ministry of Finance of Georgia’s Service of Accounting, Reporting, and Auditing Supervision (SARAS) and supported by the United States Agency for International Development (USAID) project “Governing for Growth” (G4G).The project had very significant role in supporting the companies in successful IFRS implementation that was required by the new law regarding Audit and Financial Reporting.&nbsp;The project had the following outcomes:<ul style="list-style-type:disc;"><li style="text-align:justify;">The pool of IFRS trainers was created: 30 English-speaking and 58 Georgian-speaking trainers were trained&nbsp;</li><li style="text-align:justify;">The interactive training modules materials and syllabus was created that became publicly available resource&nbsp;</li><li style="text-align:justify;">100 accountants were trained via the newly designed interactive training modules</li><li style="text-align:justify;">35 training modules with the materials amounting to more than 2500 pages were translated to Georgian language</li></ul>&nbsp;<h2 style="text-align:justify;">How We Helped</h2>Together with the international experts, such as Mike Wells, SavvY team helped SARAS to implement multi stage capacity building activity for smooth implementation of IFRS standards within Georgian companies that was required by the new law of Accounting, Reporting and Audit.&nbsp;SavvY did outstanding stakeholder coordination, as this project aimed to increase the capacity of the existing talent pool in Georgia that would result in having lasting effect.&nbsp;SavvY has created different platforms to engage all existing stakeholders in different roles:<ul style="list-style-type:disc;"><li style="text-align:justify;">All existing experts in the field were cordially invited to join the distinguished Review Committee that would thoroughly work on checking the quality of the translated 35 modules of IFRS for SME. Eventually, the Review Committee worked out to be very effective.</li><li style="text-align:justify;">All newly trained and retrained trainers were invited to join the IFRS Training Network that became the platform to share any upcoming training opportunities as well as insights and new developments within the industry</li></ul><h2 style="text-align:justify;">&nbsp;</h2><h2 style="text-align:justify;">Impact and Potential</h2>The project had multiple areas of impact, which include but are not limited to:<ul style="list-style-type:disc;"><li style="text-align:justify;">A new pool of high-quality trainers in IFRS was created – The project created 88 new trainers in IFRS that resulted in the increase of supply of trainings that was indeed of the crucial importance to support the companies to transfer from National Accounting Standards to IFRS. In addition, this activity facilitated additional quite strong income stream for consulting companies and freelancers&nbsp;that started to offer IFRS related training products.&nbsp;</li><li style="text-align:justify;">35 Modules of IFRS for SME translated in Georgian language – these materials were the core stone support while country’s transition to IFRS standards as it enabled the practitioners in the field to have access on the demanded content in the local language. These materials are used even today by the accountants and reporting specialists in Georgia.</li><li style="text-align:justify;">Training Modules in Georgian language – specifically for this project, SavvY designed training materials that were used to train the pilot company’s accountants that were selected for this activity. It’s worth mentioning that these materials are public on the SARAS web page until today and all trainers, even those that did not participated int the training of trainer’s activity back in 2018 are eligible to utilize these resources for their training</li></ul><a href="https://saras.gov.ge/ka/Home/Modules?Length=4">You can see this module on link</a>.

USAID (G4G)

Saras

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Ecosystem Development

IFRS for SME Capacity Building Project

SavvY created a business plan for Goodwill JSC to expand its hypermarket chain and fast food direction. Goodwill is Georgia's first hypermarket chain, providing customers with a diverse range of products. It has its own line of prepared meals, meat products, and confectionery. Additionally, Goodwill stands as a significant importer of food and non-food products from various countries including Germany, Netherlands, Italy, France, Bulgaria, and Ukraine.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:31.58%;"><col style="width:68.42%;"></colgroup><tbody><tr><td><h2>How we helped</h2></td><td>Throughout the project, SavvY’s&nbsp;team investigated the main target markets and assessed the potential demand.&nbsp;</td></tr></tbody></table></figure>The market investigation included secondary research, statistical data analysis, as well as primary research, face to face interviews with the sector representatives. On top of that, the team explored direct competitors operating in the local market&nbsp;and&nbsp;assessed their concept, pricing strategy, strength and weaknesses, and their current financial position.&nbsp;In the end, the team came up with the business concepts describing the business model, emphasizing the competitive advantage of the project and further development potential.&nbsp;Finally, a detailed financial model was prepared and various scenarios were discussed.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:25.15%;"><col style="width:74.85%;"></colgroup><tbody><tr><td><h2>Impact and potential</h2></td><td>As a result,&nbsp;the&nbsp;client was provided&nbsp;with a detailed business plan document with information about&nbsp;favorable and&nbsp;unfavorable conditions for business development in Georgia.</td></tr></tbody></table></figure>&nbsp;

Goodwill

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Business Plan

Investment Teaser

Ready-to-eat and semi-finished food production

SavvY has been a trusted partner to Sodi Investment, an investment fund and direct subsidiary of Guibor (a multi-sector investment company) providing comprehensive investment and financial advisory services. The primary objective of our involvement has been to assist the fund in navigating the complex investment landscape by offering independent financial advice, evaluating potential investment opportunities, and monitoring the financial performance of the investment portfolio.Sodi Investment focuses on real estate, with a concentration on both residential and hospitality sectors. The company’s core vision revolves around revitalizing old and historical buildings by infusing them with modern style and functionality.<h2 style="text-align:justify;">How We Helped</h2>SavvY played a strategic role in supporting Sodi Investment across the full investment lifecycle. Our work focused on empowering the fund with expert insights, data-driven analysis, and strategic financial advice. Key areas included:<ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modeling - We provided rigorous financial analysis and modeling to assess potential deals, ensuring each opportunity aligned with the fund’s objectives and market realities.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - Through continuous tracking and evaluation, we helped maintain financial discipline across the portfolio, offering regular insights and updates to support data-informed decision-making.</li><li style="text-align:justify;">Strategic Financial Advisory - We acted as a trusted advisor in high-stakes financial negotiations and transactions, ensuring optimal financial terms and long-term value for shareholders.</li><li style="text-align:justify;">Audit &amp; Compliance Oversight - When needed, we facilitated external audits to uphold transparency, compliance, and investor confidence.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2>Our engagement with Sodi Investment has enabled the fund to make well-informed, strategic investment decisions while maintaining financial discipline and operational transparency. The advisory support has been crucial in ensuring the financial soundness of investment opportunities and optimizing the overall performance of the portfolio. Through our active monitoring and expert financial recommendations, we have helped the shareholders enhance their investment outcomes and ensure the sustained success of their portfolio.This ongoing partnership highlights SavvY’s commitment to providing sophisticated, personalized financial and investment advice that supports long-term growth, financial efficiency, and success for institutional investors.

Sodi Investment

 Financial Management

Investment Advising

Financial Reporting

Fundraising

Sodi Investment Fund Advisory & Financial Management

SavvY has been a trusted partner of Kinor Investment, an investment fund, providing expert investment and financial advisory services. Our primary goal has been to guide the fund through the complexities of the investment landscape by offering independent advice and closely monitoring the performance of its real estate investment portfolio.<h2 style="text-align:justify;">How We Helped</h2>SavvY provided end-to-end financial advisory to support Kinor Investment’s strategic goals. Our core contributions included:<ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modelling - We built and assessed financial models grounded in market realities and shareholder priorities, delivering clear recommendations on investment viability.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - We provided ongoing financial oversight across the portfolio, delivering regular performance updates and actionable insights, and ensuring transparency through access to essential data.</li><li style="text-align:justify;">Quarterly Financial Reviews - We conducted structured quarterly reviews of all active investments, identifying areas for improvement and helping boost financial efficiency.</li><li style="text-align:justify;">Audit &amp; Compliance Support - We facilitated external audits when needed, ensuring financial accuracy and alignment with industry standards to reinforce trust and compliance.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2>Through our collaboration with Kinor Investment, the fund has been able to make informed, strategic decisions, maintaining both financial discipline and transparency. Our advisory services have played a crucial role in assessing the financial soundness of investment opportunities, optimizing the overall portfolio performance, and enhancing financial efficiency.&nbsp;

Kinor

Kinor Investment Advisory & Financial Management

Insights

<img src="/uploads/How_Floating_Export_Management_Can_Boost_Your_International_Sales_15301465e4.jpg" alt="How Floating Export Management Can Boost Your International Sales.jpg">Many companies aim to sell their products globally. Expanding into international markets enables businesses to accelerate growth, diversify their customer base, and enhance overall profitability.. However, while the idea of exporting sounds exciting, the reality is often much more complex.Navigating the multitude of international regulations, documentation requirements, and procedural complexities can be both confusing and risky. Even a minor error may result in shipment delays, customs complications, or the loss of valuable business opportunities. For small and medium-sized enterprises, managing these challenges independently can be particularly daunting and burdensome.To address these challenges, many companies opt for a Floating&nbsp;<a href="https://wesavvy.co.uk/services/floating-export-management">Export Management</a> model, entrusting external experts with the comprehensive oversight of their export operations. This strategic collaboration enhances efficiency by minimizing errors, conserving valuable time, and enabling the company to concentrate on its core competencies.Gaining a clear understanding of Floating Export Management - its purpose, operational mechanisms, strategic importance, and how it supports business success in international markets - highlights why this approach is increasingly favored by companies seeking to expand globally.What is Floating Export Management?Floating Export Management is a special service where a company gives its export tasks to an external team of experts. This team becomes the company’s export department and manages all aspects of international trade.This eliminates the need for the company to establish its export team, recruit additional personnel, or acquire in-depth knowledge of international regulations. Experienced and well-trained experts are already in place, fully equipped to manage the entire export process on the company’s behalf.Here’s what Floating Export Management typically includes:<ul><li style="text-align:justify;">Negotiating with potential buyers and closing deals.</li><li style="text-align:justify;">Preparing all necessary export documentation—including invoices, certificates, and related paperwork—to ensure compliance and prevent any potential issues or delays during the export process.</li><li style="text-align:justify;">Managing export logistics by selecting the most suitable shipping methods, ensuring secure and compliant packaging, and coordinating the timely delivery of products to their destination.</li><li style="text-align:justify;">Enhancing production processes to ensure products align with international quality standards and market expectations.</li><li style="text-align:justify;">Developing and executing export marketing initiatives, including participation in international trade fairs and the organization of meetings with prospective partners.</li><li style="text-align:justify;">Delivering regular progress reports to the company, highlighting key outcomes, performance metrics, and areas of improvement.</li></ul>This type of support enables companies to enter foreign markets more effectively while significantly reducing associated business risks.Why is an Export Strategy &amp; Action Plan so important?Before a company begins exporting, it must develop a clear and well-structured plan, known as an&nbsp;<a href="https://wesavvy.co.uk/services/export-strategy-and-action-plan">Export Strategy and Action Plan</a>. This is a critical step, as it enables the company to:<ul><li style="text-align:justify;">Set clear goals&nbsp;</li><li style="text-align:justify;">Identify relevant target markets</li><li style="text-align:justify;">Understand the steps to follow&nbsp;</li><li style="text-align:justify;">Analyze the competitive landscape and gain a clear understanding of local customer expectations, preferences, and purchasing behavior.</li></ul>At the initial stage, the Floating Export Management team conducts an in-depth assessment to determine the company’s export readiness. This includes evaluating the products, production processes, and internal capabilities. The team also supports export-oriented product development by helping the company adapt packaging, labeling, and regulatory compliance to meet the specific requirements of each target market.The Export Strategy and Action Plan serves as an ongoing reference tool. Even after export activities have commenced, the company can use the plan to monitor progress, evaluate outcomes, and make informed adjustments as needed.Understanding Export Logistics ManagementExporting also demands that products are delivered to customers safely, efficiently, and on schedule, making export logistics management a critical component of the process.Export logistics management includes:<ul><li style="text-align:justify;">Selecting the most suitable mode of transportation based on cost-efficiency, destination, and product characteristics</li><li style="text-align:justify;">Preparing all necessary documentation required for international shipping and customs clearance</li><li style="text-align:justify;">Coordinating delivery terms with buyers, including Incoterms and shipping responsibilities Organizing protective packaging to safeguard products during long-distance transit</li><li style="text-align:justify;">Ensuring timely arrival and product integrity, so goods reach their destination in optimal condition and on schedule</li></ul>When companies attempt to manage logistics independently, they often risk encountering delays, increased costs, or product damage. In contrast, when a professional logistics team oversees the process, it can optimize shipping routes, minimize expenses, and ensure full compliance with international regulations. This expert management significantly enhances efficiency and reliability throughout the export process.&nbsp;Identification and Negotiations with Potential Buyers and Export Marketing ActivitiesAs previously mentioned, Floating Export Management also encompasses&nbsp;negotiation and marketing activities that are essential for driving international business growth. To succeed in foreign markets, companies must secure the right partners - whether buyers, distributors, or agents.The Floating Export Management team supports this process by:<ul><li style="text-align:justify;">Identifying high-potential buyers and business opportunities in target markets</li><li style="text-align:justify;">Managing price negotiations and contractual agreements to ensure fair and sustainable terms</li><li style="text-align:justify;">Establishing and nurturing long-term partnerships, built on trust, transparency, and mutual benefit</li></ul>The Floating Export Management team can conduct targeted market research to identify companies in a specific country that are actively seeking new products or suppliers. They then facilitate introductions, creating valuable business connections.Once these connections are established, the next crucial step is to raise product awareness and generate interest - this is where export marketing activities become essential. These activities include:<ul><li style="text-align:justify;">Participating in international trade shows to engage directly with potential buyers</li><li style="text-align:justify;">Organizing networking events to build relationships with distributors and other key stakeholders</li><li style="text-align:justify;">Developing tailored marketing materials that resonate with the local audience and reflect market-specific expectations</li></ul>By combining strategic negotiation with effective marketing efforts, companies can unlock new opportunities, enhance their presence in international markets, and drive growth in global sales.How Floating Export Management Helps Companies GrowIn summary, Floating Export Management offers businesses a strategic and adaptable pathway to expand into international markets. Rather than navigating the complexities of exporting alone, companies benefit from partnering with a team of seasoned professionals who expertly manage every stage of the export journey.From developing a robust Export Strategy &amp; Action Plan to overseeing logistics, conducting negotiations, and supporting product adaptation for export, the Floating Export Management team delivers a comprehensive, end-to-end solution.This approach results in:<ul><li style="text-align:justify;">Reduced risk</li><li style="text-align:justify;">More informed decision-making</li><li style="text-align:justify;">Accelerated business growth</li><li style="text-align:justify;">Stronger, long-term international partnerships</li></ul>Even small and medium-sized enterprises can compete globally, without the need for large budgets or in-house export departments. Additionally, this model offers valuable flexibility, allowing companies to test one market, assess performance, and scale gradually to others, all while minimizing financial exposure.Your Road to International MarketsIf your company is prepared to enter new international markets but is uncertain about how to begin, Floating Export Management could be the ideal solution. With experienced partners guiding you, achieving success abroad becomes far more attainable.By outsourcing your export operations to a trusted Floating Export Management service such as SavvY, a specialized&nbsp;<a href="https://wesavvy.co.uk/">business consulting firm</a>, you can concentrate on your core business activities while experts navigate the complexities and ever-changing landscape of international trade.Don’t let the challenges of exporting impede your growth - choose the smart, strategic path with Floating Export Management from SavvY and unlock your company’s full global potential.

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How Floating Export Management Can Boost Your International Sales

News

<figure class="image"><img src="/uploads/0_O9_A0724_e775ddbe18.webp" alt="0O9A0724.webp"></figure>On June 19–20, SavvY, in partnership with ExpoGeorgia, successfully organized Georgia’s first-ever international Transport and Logistics Trade Show. The landmark event brought together 50 exhibitors from various segments of the logistics industry, each represented with individual stands. Throughout the two days, companies engaged in targeted B2B meetings with invited visitors, all carefully selected as potential users of their services. Running parallel to the exhibition, a two-day Business Forum tackled the most pressing and relevant issues facing Georgia's logistics sector. The central theme of the forum was to spotlight Georgia’s strategic importance within the Middle Corridor and to position the country as a regional logistics hub. One of the key takeaways from the event was the unanimous recognition of the Middle Corridor’s significance to Georgia’s economic and geopolitical positioning. Discussions explored untapped opportunities and underscored the sector’s growing investment potential. The strong turnout and active participation from both public and private stakeholders underscored the high level of interest in the sector and confirmed the importance of this platform. Based on overwhelmingly positive feedback, it is clear that this event has the potential to become a major annual gathering for the logistics community in the region. We extend our deepest gratitude to all those who contributed to the success of this event — our strategic partner, ExpoGeorgia, sponsors, exhibitors, and every visitor who took part. The remarkable success of this inaugural edition fuels our ambition to deliver an even larger, more dynamic, and comprehensive event next year.

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SavvY, in partnership with ExpoGeorgia, successfully organized Georgia’s first-ever international Transport and Logistics Trade Show

Press Releases

<figure class="image"><img src="/uploads/Screenshot_2025_06_24_135918_d4cc4a4378.png" alt="Screenshot 2025-06-24 135918.png"></figure>In today’s episode of Business 360° with Mariam Koyava, we went live from the very first International Logistics and Transportation Expo held in Georgia. For the second day in a row, the exhibition space at Expo Georgia is hosting this significant event, marking a new milestone for the local logistics sector. While Expo Georgia has a long-standing tradition of organizing exhibitions across various industries, this is the first time a dedicated logistics and transportation expo is taking place — and we are proud to share that it is being co-organized by SavvY, in partnership with TBC.At SavvY, we are thrilled to be shaping this important platform that brings together key players in logistics, transportation, infrastructure, and innovation. Supporting sectoral growth and creating opportunities for collaboration has always been at the heart of what we do, and this expo is a major step in that direction.<a href="https://bm.ge/news/biznesi-360-gradusit-saertashoriso-logistikuri-gamofena-eqspo-jorjiashi">To view the full interview, please follow the link</a>

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Business 360° International Logistics Exhibition at Expo Georgia

<figure class="image"><img src="/uploads/499378682_1108745141291169_7817943387338834057_n_37495e97d5.png" alt="499378682_1108745141291169_7817943387338834057_n.png"></figure>On June 19-20, an international-scale event will be held in Tbilisi, organized by ExpoGeorgia and the consulting company SavvY. The logistics sector exhibition and forum will bring together all major areas of logistics – maritime, land, air, and rail, as well as warehouse infrastructure and digital technologies. It will be a space where international carriers, port representatives, infrastructure developers, and financial institutions come together under one roof.<a href="https://bm.ge/news/logistikis-seqtoris-yvelaze-mnishvnelovani-ghonisdzieba-19-ivniss-gaikhsneba">To view the full interview, please follow the link</a>

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The International Transport and Logistics Exhibition and Forum will open on June 19!

<figure class="image"><img src="/uploads/505391923_1126360739529609_3545580997046487718_n_62933b1791.jpg" alt="505391923_1126360739529609_3545580997046487718_n.jpg"></figure>SavvY’s Managing Partner, Mariam Koyava, participated in a panel discussion at the Tashkent International Investment Forum.The panel focused on exploring proactive strategies for boosting FDI in Central Asia and offered a rich exchange of insights - bringing together perspectives from both Investment Promotion Agencies and private sector stakeholders.

Hey, I'm Mariam Koyava and I'm gonna help you

Projects I've worked on

IFRS Implementation in pharmaceutical company

IFRS for SME Capacity Building Project

Ready-to-eat and semi-finished food production

Sodi Investment Fund Advisory & Financial Management

Kinor Investment Advisory & Financial Management

See All projects

Publications

How Floating Export Management Can Boost Your International Sales

SavvY, in partnership with ExpoGeorgia, successfully organized Georgia’s first-ever international Transport and Logistics Trade Show

Business 360° International Logistics Exhibition at Expo Georgia

The International Transport and Logistics Exhibition and Forum will open on June 19!

SavvY’s Managing Partner, Mariam Koyava, participated in a panel discussion at the Tashkent International Investment Forum

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