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<p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;">SavvY Consulting, in strategic partnership with ExpoGeorgia, successfully spearheaded the first-ever international transport and logistics trade show in Georgia—a landmark 2-day event that redefined the regional logistics landscape. Designed as a comprehensive industry platform, the trade show brought together 50 prominent companies from both local and international markets, representing a wide array of subsectors: land, air, sea, and railway transportation; cargo terminals and ports; packaging solutions; warehousing services; cargo insurance providers; and integrated logistics service companies.</p><p style="text-align:justify;">Complementing the trade exhibition was a high-level 2-day business forum, which served as a critical dialogue platform uniting private sector leaders, government authorities, and international development stakeholders. The forum addressed key trends and challenges shaping the logistics sector in Georgia and beyond, covering themes such as sectoral research insights, foreign direct investment potential, financing mechanisms, and infrastructure development. The forum also featured expert-led panel discussions focused on strategic topics such as Georgia’s role in the Middle Corridor, multimodal transport systems, digital logistics innovations, and Third-Party Logistics (3PL) services.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.58%;"><col style="width:72.42%;"></colgroup><tbody><tr><td><h1>How We Helped</h1></td><td><p style="text-align:justify;">SavvY Consulting played a central role in conceptualizing, designing, and executing the entire event, ensuring every aspect aligned with global standards and local relevance. From stakeholder engagement to content curation, SavvY led the planning and operational process in close collaboration with ExpoGeorgia.</p><p style="text-align:justify;">As part of the preparation phase, SavvY developed a comprehensive database of potential exhibitors and strategic participants, which became the foundation for targeted outreach and high-quality stakeholder engagement. This data-driven approach ensured that the event attracted a diverse and relevant mix of companies from across the transport and logistics value chain.</p><p style="text-align:justify;">We conducted focused outreach campaigns to engage logistics service consumers, industry leaders, public agencies, and regional stakeholders. Our team curated the full agenda for the forum, including speaker and moderator selection, panel structuring, and presentation development. We facilitated cross-sector participation to ensure that the event delivered value to both service providers and potential clients.</p><p style="text-align:justify;">On-site, SavvY conducted real-time satisfaction surveys and feedback sessions with exhibitors and attendees, collecting high-quality data to assess the event's effectiveness and guide future improvements. Participation certificates were issued to all attendees, reinforcing the event’s professional standard.</p></td></tr></tbody></table></figure><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.74%;"><col style="width:72.26%;"></colgroup><tbody><tr><td><h1>Impact and Potential</h1></td><td><p style="text-align:justify;">This initiative marked a transformational moment for Georgia’s logistics and transport sectors, placing the country firmly on the map as a regional logistics hub. Feedback from participants revealed an overwhelmingly positive experience, with high satisfaction scores across both the trade show and forum components.</p><p style="text-align:justify;">The event successfully demonstrated Georgia’s readiness to attract international logistics investments and play a pivotal role in the Middle Corridor—a strategic route connecting Central Asia to Europe. It fostered new B2B partnerships, generated tangible commercial leads, and sparked interest from multinational service providers.</p><p style="text-align:justify;">Building on this momentum, SavvY and ExpoGeorgia are committed to scaling the event into an annual international flagship gathering, expanding its scope across the Middle Corridor countries. The vision is to transform the platform into a pan-regional logistics and connectivity forum, fueling sustainable growth, innovation, and cross-border collaboration.</p><p style="text-align:justify;">This event marked a first-of-its-kind initiative in Georgia, setting a new standard for logistics sector engagement and multi-stakeholder collaboration in the region. Despite the absence of precedent for such an event in the region, SavvY and ExpoGeorgia navigated logistical and coordination challenges through meticulous planning and agile execution, ensuring seamless implementation.</p><p style="text-align:justify;">This initiative is part of SavvY's broader mission to position Georgia as a strategic logistics gateway between Asia and Europe, through consistent thought leadership and platform-building.&nbsp;</p></td></tr></tbody></table></figure><p style="text-align:justify;">&nbsp;</p>

Georgia

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Expo Georgia

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Logistics Expo 

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Logistics Expo

Export Strategy & Action Plan 

Ecosystem Development

Georgia’s First International Transport & Logistics Trade Show

<p style="text-align:justify;">PSP is one of the biggest pharmacies in Georgia, they import and distribute pharmaceuticals in approximately 220 PSP pharmacies located almost in every region of Georgia. Their products are imported from over 100 of the world’s leading pharmaceutical manufacturers. Every month 2 million customers choose PSP as their family's pharmacy.</p><p style="text-align:justify;">In 2017, SavvY implemented the following services: Full Diagnostics of IFRS, IFRS Implementation and Audit Support. Deriving from the company’s specific business activities the most critical elements were Property, Plant, and Equipment, Inventories, and Revenue.</p>

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IFRS Adoption & Implementation

IFRS Implementation in pharmaceutical company

<p style="text-align:justify;">SavvY was the implementing party of International Financial Reporting Standards (IFRS) Capacity Building Activity across Georgia which was initiated by the Ministry of Finance of Georgia’s Service of Accounting, Reporting, and Auditing Supervision (SARAS) and supported by the United States Agency for International Development (USAID) project “Governing for Growth” (G4G).</p><p style="text-align:justify;">The project had very significant role in supporting the companies in successful IFRS implementation that was required by the new law regarding Audit and Financial Reporting.&nbsp;</p><p>The project had the following outcomes:</p><ul style="list-style-type:disc;"><li style="text-align:justify;">The pool of IFRS trainers was created: 30 English-speaking and 58 Georgian-speaking trainers were trained&nbsp;</li><li style="text-align:justify;">The interactive training modules materials and syllabus was created that became publicly available resource&nbsp;</li><li style="text-align:justify;">100 accountants were trained via the newly designed interactive training modules</li><li style="text-align:justify;">35 training modules with the materials amounting to more than 2500 pages were translated to Georgian language</li></ul><p style="text-align:justify;">&nbsp;</p><h2 style="text-align:justify;">How We Helped</h2><p style="text-align:justify;">Together with the international experts, such as Mike Wells, SavvY team helped SARAS to implement multi stage capacity building activity for smooth implementation of IFRS standards within Georgian companies that was required by the new law of Accounting, Reporting and Audit.&nbsp;</p><p style="text-align:justify;">SavvY did outstanding stakeholder coordination, as this project aimed to increase the capacity of the existing talent pool in Georgia that would result in having lasting effect.&nbsp;</p><p style="text-align:justify;">SavvY has created different platforms to engage all existing stakeholders in different roles:</p><ul style="list-style-type:disc;"><li style="text-align:justify;">All existing experts in the field were cordially invited to join the distinguished Review Committee that would thoroughly work on checking the quality of the translated 35 modules of IFRS for SME. Eventually, the Review Committee worked out to be very effective.</li><li style="text-align:justify;">All newly trained and retrained trainers were invited to join the IFRS Training Network that became the platform to share any upcoming training opportunities as well as insights and new developments within the industry</li></ul><h2 style="text-align:justify;">&nbsp;</h2><h2 style="text-align:justify;">Impact and Potential</h2><p style="text-align:justify;">The project had multiple areas of impact, which include but are not limited to:</p><ul style="list-style-type:disc;"><li style="text-align:justify;">A new pool of high-quality trainers in IFRS was created – The project created 88 new trainers in IFRS that resulted in the increase of supply of trainings that was indeed of the crucial importance to support the companies to transfer from National Accounting Standards to IFRS. In addition, this activity facilitated additional quite strong income stream for consulting companies and freelancers&nbsp;that started to offer IFRS related training products.&nbsp;</li><li style="text-align:justify;">35 Modules of IFRS for SME translated in Georgian language – these materials were the core stone support while country’s transition to IFRS standards as it enabled the practitioners in the field to have access on the demanded content in the local language. These materials are used even today by the accountants and reporting specialists in Georgia.</li><li style="text-align:justify;">Training Modules in Georgian language – specifically for this project, SavvY designed training materials that were used to train the pilot company’s accountants that were selected for this activity. It’s worth mentioning that these materials are public on the SARAS web page until today and all trainers, even those that did not participated int the training of trainer’s activity back in 2018 are eligible to utilize these resources for their training</li></ul><p style="text-align:justify;"><a href="https://saras.gov.ge/ka/Home/Modules?Length=4">You can see this module on link</a>.</p>

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USAID (G4G)

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Saras

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IFRS for SME Capacity Building Project

<p style="text-align:justify;">SavvY has been a trusted partner to Sodi Investment, an investment fund and direct subsidiary of Guibor (a multi-sector investment company) providing comprehensive investment and financial advisory services. The primary objective of our involvement has been to assist the fund in navigating the complex investment landscape by offering independent financial advice, evaluating potential investment opportunities, and monitoring the financial performance of the investment portfolio.</p><p style="text-align:justify;">Sodi Investment focuses on real estate, with a concentration on both residential and hospitality sectors. The company’s core vision revolves around revitalizing old and historical buildings by infusing them with modern style and functionality.</p><h2 style="text-align:justify;">How We Helped</h2><p style="text-align:justify;">SavvY played a strategic role in supporting Sodi Investment across the full investment lifecycle. Our work focused on empowering the fund with expert insights, data-driven analysis, and strategic financial advice. Key areas included:</p><ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modeling - We provided rigorous financial analysis and modeling to assess potential deals, ensuring each opportunity aligned with the fund’s objectives and market realities.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - Through continuous tracking and evaluation, we helped maintain financial discipline across the portfolio, offering regular insights and updates to support data-informed decision-making.</li><li style="text-align:justify;">Strategic Financial Advisory - We acted as a trusted advisor in high-stakes financial negotiations and transactions, ensuring optimal financial terms and long-term value for shareholders.</li><li style="text-align:justify;">Audit &amp; Compliance Oversight - When needed, we facilitated external audits to uphold transparency, compliance, and investor confidence.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2><p style="margin-left:0in;text-align:justify;">Our engagement with Sodi Investment has enabled the fund to make well-informed, strategic investment decisions while maintaining financial discipline and operational transparency. The advisory support has been crucial in ensuring the financial soundness of investment opportunities and optimizing the overall performance of the portfolio. Through our active monitoring and expert financial recommendations, we have helped the shareholders enhance their investment outcomes and ensure the sustained success of their portfolio.</p><p style="margin-left:0in;text-align:justify;">This ongoing partnership highlights SavvY’s commitment to providing sophisticated, personalized financial and investment advice that supports long-term growth, financial efficiency, and success for institutional investors.</p>

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Sodi Investment

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 Financial Management

Investment Advising

Financial Reporting

Fundraising

Sodi Investment Fund Advisory & Financial Management

<p style="text-align:justify;">Through&nbsp;the&nbsp;active engagement&nbsp;of SavvY's team, Gazelle Finance Georgia LLC, an investment fund, has committed to invest a substantial investment of $2,500,000 in Camex Airlines LTD.&nbsp;Gazelle Finance operates as a financing company serving small and medium enterprises (SMEs) in the Eurasia Region, with a particular focus on entities showcasing&nbsp;the&nbsp;remarkable potential for high-growth. Camex Airlines, a cargo airline with nearly two decades of experience in the transportation industry, offers ACMI leasing services and charter/ad-hoc solutions.</p><p style="text-align:justify;">This is Gazelle Finance's first investment in the transportation sector in Georgia, which marks a significant milestone for the company.&nbsp;Camex Airlines can now enter into lease agreements with multiple lessors, allowing them to acquire and operate four aircraft, including both narrow and wide-body freighters like the Boeing 737-800 BCF. This financial support also ensures the availability of the necessary working capital for the ongoing operations and maintenance of these aircraft. The company received its first aircraft, a Boeing 737-800 BCF, in July 2022 and began commercial flights in August after successfully passing all the necessary procedures. Furthermore, in 2023, two more aircraft were successfully integrated into the existing fleet.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:35.38%;"><col style="width:64.62%;"></colgroup><tbody><tr><td><h1>How we helped</h1></td><td><p style="text-align:justify;">The project&nbsp;aimed to use Georgia's strategic location for initiating air transportation.&nbsp;To achieve this, SavvY's team prepared an investment package encompassing key tasks such as developing an optimal financing structure, conducting extensive research on potential investors, evaluating investments of potential routes, and performing thorough financial analyses of leasing companies of cargo suppliers (providers).</p></td></tr></tbody></table></figure><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;">Additionally, our team actively participated in the air cargo value chain process, meticulously assessing the financial viability of partnership terms and requirements. Following&nbsp;careful evaluation of&nbsp;numerous international and local financial institutions and investors, Gazelle Finance, a local private investor, and a bank were ultimately chosen as the preferred sources of financing, each with distinct proportions and conditions.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.34%;"><col style="width:72.66%;"></colgroup><tbody><tr><td><h1>Impact and potential</h1></td><td><p style="text-align:justify;">This investment presents an opportunity for Georgia to amplify its multimodal freight and cargo transit capabilities by establishing new air transportation corridors and trade routes.</p></td></tr></tbody></table></figure><p style="text-align:justify;">It enables Camex Airlines to significantly increase the number of orders for additional destinations and become the first air freight company in the country to operate on a transcontinental route.&nbsp;</p><p style="margin-left:0px;"><a href="https://www.interpressnews.ge/en/article/118264-gazelle-fund-lp-invests-in-camex-airlines-an-air-cargo-carrier-in-georgia">See article about our project</a></p><p style="margin-left:0px;">&nbsp;</p>

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Camex

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SavvY supports CAMEX in access to finance

<p style="text-align:justify;">The Dry Port concept is based on a seaport directly connected by rail with inland intermodal terminals where containers can be dealt with in the same way as if they were in a seaport. The aim of the project is to create a well-located facility to serve mainly the capital Tbilisi. The facility located on 196,000m2 and 87,000 m2 land plots at Tbilisi industrial area will include all dry port functions as well as warehousing and third party logistics activities.&nbsp;</p><p style="text-align:justify;">SavvY together with international industry experts was involved in developing feasibility study to assess financial feasibility of this massive project. In addition, we were also involved in preparation of Investment pitching materials and played significant role during the initial fundraising process.&nbsp;</p><p style="text-align:justify;"><a href="https://www.tbilisidryport.com/tbilisi-dry-port">View more about the project</a></p><p style="text-align:justify;">&nbsp;</p><h3><strong>Client Feedback</strong></h3><p><i>“We highly recommend SavvY Consulting for any similar high-impact infrastructure and investment projects, confident in their ability to deliver outstanding results through expert guidance, strategic vision, and collaborative execution.”</i></p><h4>— <strong>Nino Nemsadze, General Director</strong><br>Tbilisi Dry Port</h4><p style="text-align:justify;">&nbsp;</p>

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Wilhelmsen Georgia

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Feasibility Study

Feasibility Study of Dry Port

<p style="margin-left:0px;text-align:justify;">Fixed Assets Inventory Service</p><p style="margin-left:0px;text-align:justify;">„VEON GEORGIA“ is owned by Cellfie, leading international provider of telecommunications and internet services, headquartered in Amsterdam, The Netherlands.</p><p style="margin-left:0px;text-align:justify;">In 2019 – 2020, JSC “SavvY” Valuation Department provided fixed assets inventory service to LLC "Cellfie". The project included an inventory of fixed assets on the company’s balance sheet.</p><p style="margin-left:0px;text-align:justify;">JSC “SavvY” Valuation Department has provided the following services: physical inspection of fixed assets and assign them with individual barcode stickers, reconciliation of the lists of described fixed assets and the company’s balance sheet.</p><p style="margin-left:0px;text-align:justify;">JSC “SavvY” Valuation team has compared and then arranged lists of the fixed assets described during the inventory procedure with the items in the company’s financial accounting system.</p><p style="margin-left:0px;text-align:justify;">Market Value Appraisal Service</p><p style="margin-left:0px;text-align:justify;">"Cellfie" is Georgia’s third-largest telecommunications operator. The company is owned by VEON, a leading international provider of telecommunications and internet services, headquartered in Amsterdam, The Netherlands.</p><p style="margin-left:0px;text-align:justify;">In 2020, JSC “SavvY” Valuation Department carried out an inventory assessment process and determined the market value of the identified assets. Due to the company’s work specificity, the company owns mainly specialized assets (servers), which is one of the most crucial components for the given company to operate.</p><p style="margin-left:0px;text-align:justify;">The valuation process was divided into the following stages:</p><p style="margin-left:0px;text-align:justify;">Valuation team have audited the assets, identified them to be evaluated and outline the purpose of the valuation, have communicated with stakeholders, identified the company’s expectations and requirements;</p><p style="margin-left:0px;text-align:justify;">Optimal methods and approaches for the valuation of movable property were determined.</p><p style="margin-left:0px;text-align:justify;">After preliminary analysis, data selection and moving property market research, with selected methods and approaches, the team calculated the market value of the assets.</p><p style="margin-left:0px;text-align:justify;">At the final stage, the evaluation report was prepared in full compliance with IVS and IFRS 13 standards.</p>

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Cellfie

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Asset Valuation

 Fixed Assets Inventory Service in Cellfie

<p style="text-align:justify;">SavvY has been a trusted partner of Kinor Investment, an investment fund, providing expert investment and financial advisory services. Our primary goal has been to guide the fund through the complexities of the investment landscape by offering independent advice and closely monitoring the performance of its real estate investment portfolio.</p><h2 style="text-align:justify;">How We Helped</h2><p style="text-align:justify;">SavvY provided end-to-end financial advisory to support Kinor Investment’s strategic goals. Our core contributions included:</p><ul><li style="text-align:justify;">Investment Evaluation &amp; Financial Modelling - We built and assessed financial models grounded in market realities and shareholder priorities, delivering clear recommendations on investment viability.</li><li style="text-align:justify;">Performance Monitoring &amp; Reporting - We provided ongoing financial oversight across the portfolio, delivering regular performance updates and actionable insights, and ensuring transparency through access to essential data.</li><li style="text-align:justify;">Quarterly Financial Reviews - We conducted structured quarterly reviews of all active investments, identifying areas for improvement and helping boost financial efficiency.</li><li style="text-align:justify;">Audit &amp; Compliance Support - We facilitated external audits when needed, ensuring financial accuracy and alignment with industry standards to reinforce trust and compliance.</li></ul><h2 style="text-align:justify;">Impact and Potential</h2><p style="text-align:justify;">Through our collaboration with Kinor Investment, the fund has been able to make informed, strategic decisions, maintaining both financial discipline and transparency. Our advisory services have played a crucial role in assessing the financial soundness of investment opportunities, optimizing the overall portfolio performance, and enhancing financial efficiency.&nbsp;</p>

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Kinor

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Kinor Investment Advisory & Financial Management

<p style="text-align:justify;">Project PALM –Development of ecotourism resort in Al-Ahsa region in KSA for the Public Investment Fund of KSA aims to promote and activate the kingdom's eco, adventure, and agriculture tourism industry by developing several resorts in tier-two cities, consequently supporting family-owned farms to engage and benefit from the hospitality industry.&nbsp;</p><p style="text-align:justify;">SavvY partner and director Natia Goliadze, together with partner company Sea Going Green, a consultancy that specializes in sustainable tourism, worked on the analysis of tourists visiting the Kingdom of Saudi Arabia, the market for eco-tourism in the project areas, and the potential for growth from sustainable tourism development.</p><p style="text-align:justify;">Initially, the team conducted desk research and collected data on target demographics and market segmentation. Based on desktop research and consultations, the team prepared a report on current market trends, including tourist statistics in the Kingdom of Saudi Arabia, both inbound and domestic tourists. The report was designed with a special focus on the Eastern Province of the Kingdom of Saudi Arabia. The reason for the trip, country of origin, modes of arrival, types of accommodation, and expenditures were thoroughly analyzed in the document. Special attention was given to business tourism – trends, accommodations, events, activities, and attractions driving this type of tourism.&nbsp;</p><p style="text-align:justify;">The visitor profile was another key part of the project. Aside from the analysis of visitors by age and gender, the team analyzed their cultural and environmental expectations.</p><p style="text-align:justify;">In addition, the team prepared an overview of various tourism establishments, including existing accommodations, the number of keys, and room prices, both in the country and in a target province.</p><p style="text-align:justify;">Throughout the report, detailed attention was given to a target governorate - its place and share in total tourism in the country.</p><p style="text-align:justify;"><a href="https://www.constructionweekonline.com/news/saudi-tourism-eco-lodges-alahsa">Additional information about the project</a>&nbsp;</p>

Saudi Arabia

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Sea Going Green

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Industry Analysis

The Eco-Adventure and Agri-Tourism Business Sector Development in Saudi Arabia

<p style="text-align:justify;">The Growth Hub (GH) project continued to be developed for some years and was supported by the several international organizations or projects.&nbsp;</p><p style="text-align:justify;">The initial scope and concept of the GH was supported by the UNDP Georgia, which at that time was implementing the second phase of the project entitled “Fostering Regional and Local Development in Georgia” (FRLD 2). After discussing the scope and concept with Irakli Nadareishvili, Deputy Minister of the Ministry of Economy and Sustainable Development of Georgia (MoESD), and Tornike Zirakishvili, Deputy Director of LEPL Enterprise (EG), the project was considered exciting and moved to the next stage. With the initiation and support of the EG stakeholders mapping and action plan for the GH for Adjara region was financed under the USAID Economic Security Programme and the same scope for Samegrelo-Zemo Svaneti was financed under the UNDP project "Fostering Regional and Local Development in Georgia, Phase 2" with the support of the Ministry of Regional Development and Infrastructure of Georgia (MRDI), the Swiss Agency for Development and Cooperation (SDC) and the Austrian Development Cooperation (ADC).&nbsp;</p><p style="text-align:justify;">As of now, both GHs in Samegrelo-Zemo Svaneti and Adjara regions of Georgia are announced to be launched in summer 2023 followed by the expansion of the GH network in all regions and eventually the full coverage of Georgia.&nbsp;</p><p style="text-align:justify;">We are honored to have been a part of the journey that brought the&nbsp;GH from concept to implementation.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:24.13%;"><col style="width:75.87%;"></colgroup><tbody><tr><td><h1>How We Helped</h1></td><td>Before preparing the concept of Growth Hubs, international best practices were analyzed. With respect to governance and structure, the most relevant and optimal analogue was found to be in Great Britain. We also analyzed examples India, Latvia, and Australia. In some countries, a practice similar to a growth hub is not implemented at all, and in some countries the functions of growth hubs are attributable to their ministry of economy.&nbsp;</td></tr></tbody></table></figure><p style="text-align:justify;">Under the project “Fostering Regional and Local Development in Georgia” (FRLD 2) funded by UNDP, JSC SavvY developed the concept for the Growth Hubs. The studies conducted in the framework of the project revealed the importance of rural business development for economic growth of the regions of Georgia and factors preventing or contributing to this process. The results show the need of business support organization that will focus on researching the business environment and promoting local business development, that will be the bridge for rural businesses to find and access to intensive local support and advice where they have the opportunity, ambition and greatest potential to grow and scale-up. Although there is a business growth potential in regions of Georgia, the need and importance of support services for their growth and prosperity is crucial. Growth Hub may address all above mentioned issues. The main drive of GH is to be proactive and work closely with rural businesses to acts as a communicator and negotiator at a national level with government, advisers, businesses, academia and other target audience. GHs will be the bridge for rural businesses to access specialists in any field of development they need, including individual consultancy, exporting, accessing finance, trainings. Within the framework of the project, the SavvY team visited one of the Growth Hubs in the United Kingdom and gained firsthand knowledge of its scope of operation and structure.</p><p style="text-align:justify;">Working on the Strategy and action plan of the GH in different regions of Georgia, as well as analyze the macroeconomic background and prepare stakeholders mapping was proceeded under the other two projects: stakeholders mapping and action plan for the GH for Adjara region was financed under the USAID Economic Security Programme and the same scope for Samegrelo-Zemo Svaneti was financed under the UNDP project "Fostering Regional and Local Development in Georgia, Phase 2" with the support of the Ministry of Regional Development and Infrastructure of Georgia (MRDI), the Swiss Agency for Development and Cooperation (SDC) and the Austrian Development Cooperation (ADC).&nbsp;</p><p style="text-align:justify;">The scope of these two projects included preparing the concept of GH and conducting primary and secondary researches about the MSMEs attitudes, existence of local service providers and private sector development in target regions. Primary research included intensive face to face interviews and telephone surveys of MSMEs in the target region of Georgia. Secondary research was done to assess the level of private sector development in the target region of Georgia, specifically in the Samegrelo – Zemo Svaneti and to identify the sectors contributing most of all to the country’s GDP.</p><p style="text-align:justify;">The concept and services and the governance structure was developed with the involvement of an international consultant from Great Britain who had more than 20 years of experience in GHs and who greatly contributed to the development of the strategy and action plan of the GH. The document summaries the market research of the Growth Hub stakeholders as well as the concept, strategy and action plan of the Growth Hub.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:27.48%;"><col style="width:72.52%;"></colgroup><tbody><tr><td><h1>Impact and Potential</h1></td><td>Growth Hubs will assist MSMEs in attaining growth through various initiatives and services. Growth Hubs will act as conduits for rural firms to connect with specialists in a variety of sectors (e.g., exporting or access to finance) and formats (e.g., consultancy and training).&nbsp;</td></tr></tbody></table></figure><p style="text-align:justify;">GHs will serve as national communicators and negotiators with the government, advisers, corporations, academia, and others. Their suite of programs and services will be geared to help the main industry sector manage change, adapt to business challenges, increase profitability, and plan for the future. Along with group trainings, services will mostly entail individual consultations, face-to-face meetings, and individual growth and export plans are developed in partnership with government, industry specialists and experts, and other organizations that support regional development to assist the development of competitive, sustainable, and resilient rural businesses.</p><p style="text-align:justify;">Physical, regional branches of the "Enterprise Georgia" agency will be established, with the goal of assisting local enterprises. The hub will feature support consulting and other service providers to network with local MSMEs and assist in building the fundamental skills of entrepreneurs in the region.&nbsp;</p><p style="text-align:justify;">This will also in part support the development of consulting businesses in the regions, with the agency becoming a partner for them on the local level and a facilitator for entrepreneurs to provide those services through the GH that MSMEs seek to receive.&nbsp;</p><p style="text-align:justify;">As a result, the Growth Hub will assist the development of rural/local MSMEs, facilitating local economic growth and prosperity across the country.</p><p style="text-align:justify;">See article about our project</p><ol><li style="text-align:justify;"><a href="https://www.enterprisegeorgia.gov.ge/en/News/enterprise-georgia-delegation">Enterprise Georgia delegation got acquainted with the operations of Growth Hubs in Englan</a><span style="color:hsl(0,0%,0%);"><u>d</u></span></li><li style="text-align:justify;"><a href="https://bm.ge/en/news/icc-launches-centre-of-entrepreneurship-in-tbilisi/36886">ICC Launches Centre of Entrepreneurship in Tbilisi</a></li></ol>

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Enterprise Georgia

USAID

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UNDP

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Growth hub

Strategy Development

Growth Hubs in Georgia

<p style="text-align:justify;">The Be Digital initiative, supported by Enterprise Georgia and the Rural SMEs Development Project, a consortium comprising Swisscontact, Mercy Corps, and the Springfield Centre for business in Development, and funded by the Swiss Agency for Development and Cooperation (SDC), aimed to provide digital skills training to entrepreneurs in order to improve their business operations. Recognising the need for training, Enterprise Georgia, with the support of the RSMED project,&nbsp;engaged the consulting firm SavvY to give technical assistance (TA) to its beneficiaries on the use of digital products.</p><p style="text-align:justify;">The objectives of the project, entrusted to the SavvY Team, were to equip entrepreneurs with digital knowledge and skills to enhance the effectiveness of business communication skills of entrepreneurs. Trainers organized a comprehensive training series that provided instruction on various digital technologies that simplify marketing and financial operations. The training curriculum encompassed multiple skills, including registering and using email, creating electronic signatures, utilizing online communication platforms, developing basic design skills like logo and brochure creation, handling invoicing, registering on business platforms, and performing data modelling using Excel functions. Participants acquired essential knowledge of income and expense tables, tax calculations, and profit margin analysis.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:37.95%;"><col style="width:62.05%;"></colgroup><tbody><tr><td><h2><span style="font-size:27px;"><strong>How We Helped</strong></span></h2></td><td><p style="text-align:justify;">During the training series, trainers engaged participants in interactive sessions, introducing them to various digital technologies and tools. We provided step-by-step instruction and practical exercises to ensure entrepreneurs could confidently navigate these digital resources.</p><p style="text-align:justify;">The SavvY team developed a customized 6-hour training course delivered in-person to small groups, specifically designed to address the unique needs of the beneficiaries.</p><p style="text-align:justify;">The training was open to the beneficiaries of Enterprise Georgia.&nbsp;</p><p style="text-align:justify;">Our team coordinated a series of training sessions across nearly 10 rural locations in Georgia, including Telavi, Kutaisi, Zugdidi, Ozurgeti, Gori, Zestaponi, Akhaltsikhe, Khulo, Batumi, and Rustavi, engaging approximately 200 participants.</p></td></tr></tbody></table></figure><p style="text-align:justify;">Entrepreneurs from a diverse range of sectors were represented, including:</p><ul><li style="text-align:justify;">Auto service</li><li style="text-align:justify;">Construction</li><li style="text-align:justify;">Food Processing</li><li style="text-align:justify;">Manufacturing Food or even Textile</li><li style="text-align:justify;">Professional services</li><li style="text-align:justify;">Textile</li><li style="text-align:justify;">Tourism</li><li style="text-align:justify;">Winemaking</li></ul><p style="text-align:justify;">Throughout the training sessions, the SavvY team provided hands-on support to beneficiaries who required additional assistance with the training materials. They guided participants in registering on the appropriate platforms, setting up accounts, and resolving any issues that arose. The team also tracked attendance and facilitated the completion of satisfaction assessments from attendees following each session.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:28.07%;"><col style="width:71.93%;"></colgroup><tbody><tr><td><h2><span style="font-size:27px;"><strong>Impact and Potential</strong></span></h2></td><td><p style="text-align:justify;">Through this course almost 200 entrepreneurs gained essential digital literacy skills in 10 major cities, empowering them to effectively navigate and leverage digital technologies. This increased proficiency enables them to adapt to the rapidly changing business landscape and stay competitive. By mastering digital tools, entrepreneurs can streamline their marketing and financial operations. They can leverage email communication, online platforms, and design skills to enhance customer engagement, create marketing materials, and automate tasks, increasing efficiency and productivity.&nbsp;</p></td></tr></tbody></table></figure><p style="text-align:justify;">Even during the training, entrepreneurs developed several digital tools for their operations. For example, they created the company logo, registered their location on Google Maps. Several entrepreneurs created the company brochure, etc.</p><p style="text-align:justify;">The impact of the Be Digital project extends beyond individual entrepreneurs as trained beneficiaries applies their digital skills. It can inspire others to embrace digital transformation, fostering a culture of innovation and entrepreneurship in the region.</p><p style="text-align:justify;">The Be Digital project, executed by SavvY Team, successfully empowered entrepreneurs with crucial digital skills to streamline their marketing and financial operations. By bridging the digital divide, the project empowered the beneficiary businesses by providing them with valuable knowledge and experience navigating the digital landscape.</p>

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Swisscontact

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National Training Programme – MSME Digital Skills Development

<p style="text-align:justify;">SavvY created a business plan for Goodwill JSC to expand its hypermarket chain and fast food direction. Goodwill is Georgia's first hypermarket chain, providing customers with a diverse range of products. It has its own line of prepared meals, meat products, and confectionery. Additionally, Goodwill stands as a significant importer of food and non-food products from various countries including Germany, Netherlands, Italy, France, Bulgaria, and Ukraine.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:31.58%;"><col style="width:68.42%;"></colgroup><tbody><tr><td><h2><span style="font-size:27px;"><strong>How we helped</strong></span></h2></td><td>Throughout the project, SavvY’s&nbsp;team investigated the main target markets and assessed the potential demand.&nbsp;</td></tr></tbody></table></figure><p style="text-align:justify;">The market investigation included secondary research, statistical data analysis, as well as primary research, face to face interviews with the sector representatives. On top of that, the team explored direct competitors operating in the local market&nbsp;and&nbsp;assessed their concept, pricing strategy, strength and weaknesses, and their current financial position.&nbsp;In the end, the team came up with the business concepts describing the business model, emphasizing the competitive advantage of the project and further development potential.&nbsp;Finally, a detailed financial model was prepared and various scenarios were discussed.</p><figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:25.15%;"><col style="width:74.85%;"></colgroup><tbody><tr><td><h2><span style="font-size:27px;"><strong>Impact and potential</strong></span></h2></td><td>As a result,&nbsp;the&nbsp;client was provided&nbsp;with a detailed business plan document with information about&nbsp;favorable and&nbsp;unfavorable conditions for business development in Georgia.</td></tr></tbody></table></figure><p style="text-align:justify;">&nbsp;</p>

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Growth Hubs in Georgia

National Training Programme – MSME Digital Skills Development

Ready-to-eat and semi-finished food production